Marketing Week in the UK reports that Marks & Spencer has threatened Ann Summers with legal action for adapting its ‘Your M&S’ logo and slogan for a promotional deal on lingerie, sex toys and lickable lubrication. The S&M Squeal Deal sales promotion apes the M&S £10 Meal Deal and offers “an exciting combination of treats to brighten your bank holiday”. The £29 includes a “main” item, a “side” and a “dessert”.
For more on this story, click on http://www.marketingweek.co.uk/sectors/retail/ann-summers%E2%80%99-squeal-deal-ruffles-ms-feathers/3025728.article
