Premier Lotteries Ireland (PLI), which operates the National Lottery, has decided to postpone plans to appoint a new creative agency by putting its review on hold until later in the year. It is thought the decision was prompted by internal issues at the company. Four agencies were invited to present for the lucrative account, first launched in 1987, in early July.
The agencies were Boys + Girls, Core, In the Company of Huskies and the incumbent, Accenture Interactive’s Rothco. The agencies were briefed to present ideas around the lottery’s beneficiaries as opposed to big winner payouts. Managing the review was pitch doctor Una Herlihy. Core’s Starcom handles media which was not part of the review.
PLI operates Lotto, EuroMillions and Daily Millions games through a network of 3,700 retail agents and online. Wilson Hartnell helped launch the National Lottery and McConnells rolled out some memorable ad campaigns with some clever use of humour which got consumers on board. The business later moved to DDFH&B and, more recently, Rothco.
