Following a competitive pitch launched last October, Rothco, part of Accenture Interactive, has won the creative account for Tayto Snacks’ crinkle cut crisp brand Hunky Dorys in a four-way pitch with Boys+Girls, Publicis and Thinkhouse. To kick off the partnership, Rothco will lead with a fun-themed through the line campaign in the coming months.
Karen Hurley, senior brand manager for Hunky Dorys, said that after a lengthy pitch process, Rothco’s strategic and creative ideas paid off. The brand is well known for its irreverent ads and strongly-flavoured snacks, including a buffalo crisp inspired by a herd of the animals at former owner Ray Coyle’s nearby farm in Ashbourne, Co Meath.
Rothco has added three new hires – Amy O’Flaherty, Anita Mernagh and Ger Hughes. With experience in digital media sales for international and Irish brands, O’Flaherty joins as a senior account manager. Her skills in pitching, planning and digital media management will be used in digital projects and new business development.
Mernagh joins Rothco as senior UX strategist.
Mernagh’s background is in designing software applications across web and mobile and visual design work across print, packaging and web. Ger Hughes joins as a senior digital creative having run his own business for the past six years. He will work on digital concepts, art direction, standard and rich HTML5 formats, motion design and animation.
Pictured are Rothco’s newest recruits Ger Hughes, Amy O’Flaherty and Anita Mernagh
