Ryanair has appointed Edelman to handle its PR in Ireland and the UK after a competitive pitch. In a joint statement issued by Stephen McNamara of Ryanair and Edelman’s corporate affairs director, Joe Carmody, it was said that over 30 agencies presented for the business. The contract starts from August 1st 2010.
The review was prompted following a decision by the low fares airline and Murray Consultants to go their separate ways. It was understood that Murrays, which had handled the account for 15 years, were unhappy with the terms of their agreement. Ryanair offered agencies pitching €7,500 a month to handle its account.
Apart from Edelman, other Dublin agencies which tendered were Drury and O’Herlihy Communications. Drury handled Aer Lingus for many years before it moved to WHPR. Edelman boss Mark Cahalane, who himself was formerly with Drury, said he knew that their work in supporting Ryanair will be “challenging and rewarding”.
Grayling is to look after PR for Dublin’s newest music station, Radio Nova, which launches in September. The agency team, headed by Rachel Sherry and Lisa Carroll, will work to Nova’s chief executive, David Tighe. Nova executives got proposals from other agencies. Unique Media had previously done some work for the station.
