Fitness wearable technology brand Fitbit has appointed UM (Dublin) to co-ordinate all its media requirements, both offline and digital, across Europe, Middle East and Africa (EMEA). A UM spokesman said the move sees UM (Dublin) take on one of the largest media accounts run in the Irish market. UM is part of the IPG Mediabrands agency group.
With a long-term relationship with Fitbit at a local level, UM (Dublin) will now provide media solutions across various EMEA markets. UM will work for Fitbit in 15 markets, including all major European countries, and as far as the UAE (United Arab Emirates) and South Africa. Pictured are Kate Murtagh and Alan Daly, UM, with Briain Curtin, Fitbit
