Events and activations agency Verve won 18 trophies in this year’s APMC Star Awards, which due to the current pandemic restrictions, were hosted virtually by 2FM’s Tara Stewart. Verve, which is run by Ronan Traynor with offices in Dublin, London and Amsterdam, picked up gongs across 12 categories, including 10 gold, five silver and two bronze.
The agency’s senior account manager Eva McCarthy won a rising star award for outstanding achievers under 30. The award wins included six category winners, with campaigns for Diageo’s Guinness brand accounting for seven golds. Verve also won three golds for Coca-Cola’s Melodic Wood (above). Silver and broze awards went to KBC Bank and Hockey Ireland.
Gold
| FMCG – Food and Non-Food and Non-Alcoholic Beverages | Melodic Wood | The Coca-Cola Company |
| Alcoholic Beverages – Beers, Wines and Spirits | Guinness 232 | Diageo |
| Alcoholic Beverages – Beers, Wines and Spirits | Guinness Winterfest | Diageo |
| Best innovation | Melodic Wood | The Coca-Cola Company |
| Best integrated campaign | Guinness 6 Nations | Diageo |
| Best use of experiential | Guinness 232 | Diageo |
| Best use of experiential | Guinness Winterfest | Diageo |
| Best international | Guinness 6 Nations | Diageo |
| Best sponsorship | Guinness 6 Nations | Diageo |
| Best creative | Melodic Wood | The Coca-Cola Company |
Silver
| Business to Business and Trade and Salesforce. | Rockshore Apple Cider | Diageo |
| Best use of digital | Dublin Marathon | KBC Bank |
| Best use of experiential | Schweppes Ultimate Mixer Studio 2019 | The Coca-Cola Company |
| Best social media – influencer marketing and PR | Road to Tokyo | Hockey Ireland |
| Best creative | Guinness 232 | Diageo |
Bronze
| Best Use of Digital | Road to Tokyo | Hockey Ireland |
| Service industries, including financial services, utilities, IT and telecoms | KBC Student Campaign | KBC |
Rising Star
Eva McCarthy, senior account manager, Verve
