Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve soap is said to last for exactly 20 seconds.
Verve’s Ronan Traynor says that everyone is reading the same news headlines but we are not all frontline medics, so we must get creative with what we can do to help. The limited edition soap is available free as a way to educate people about the 20-second guideline. The tiny soaps are proof that creativity can do its bit, even when times are dark.
To order your free 20-second soap, go to https://verve.ie/20-second-soap/
- For more Covid-19 marketing and media related stories, just click on https://marketing.ie/2020/
