Vodafone Ireland has released its latest ‘Everyone In’ ad which is the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The latest ad launches ahead of the Irish rugby team’s departure to Japan next month. Created by JWT Folk, the ad depicts the momentum building in advance of the RWC, with fans showing their commitment to the Irish team.
Commenting on the campaign, Gerry Nixon, Vodafone’s head of sponsorship and business brand, said with just weeks left until the Irish rugby team departs for Japan said ‘Everyone In’ is an invitation to everyone around the country, and every Irish rugby fan worldwide, to come together and connect with the Irish team in the build-up to Japan”.
The campaign also extends heavily beyond film and TV, with multiple touchpoints including social, PR, digital, outdoor and activation. Vodafone’s agency partners include JWT Folk, Teneo, Wavemaker, OMD and CMS.
Watch the short film here… https://youtu.be/isHtIzCr4lM
