The May issue of Marketing.ie out this week includes an exclusive report on how Irish marketers are currently engaging with market research. Based on interviews with leading marketing executives, the cover story article by qualitative consultant Robin Challis provides an up-to-date analysis of spend trends, where’s the most activity these days, use of digital and levels of online research. Who’s who in the business these days?
In his Stray Thoughts, Breandan O Broin writes about how some brands are increasingly embattled. John Canacott of Publicis D looks at the path of agencies. Researcher Colm Carey says the focus group should return to its origins; Nick McGivney writes about the challenges of working from home; Michael Cullen reports on the talks given at Magazine Ireland’s second annual Publishing 360 digital seminar.
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