ArchiveApril, 2016

Cowzer in den as a new dragon

Marketing executive turned entrepreneur Alison Cowzer is one of two new investors considering business pitches in the new series of Dragons’ Den starting on RTÉ One this weekend. Cowzer, whose career in marketing started with Tedcastle Oil Products (TOP), was later appointed to other marketing positions with Fruitfield and L’Oreal in the UK. She later worked […]

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20 Questions with John Trainor

John Trainor is founder and CEO of Onside sponsorship agency. He works with sponsors and rights holders, helping to influence €50 million of sponsorship spend annually in Ireland and Europe. He is a fellow of the Marketing Institute for his contribution to sponsorship in Ireland and is the elected Irish board member of the European […]

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Reaper gets MD job at B&A

Luke Reaper has been promoted to managing director at Behaviour & Attitudes, following the appointment of Ian McShane as the research agency’s executive chairman. Reaper is a highly regarded researcher who has been deputy MD at B&A in recent years. He held a similar role at TNS for 11 years, where McShane was in charge […]

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Hughes INM’s new digital boss

Brendan Hughes has taken up the position of chief digital officer at Independent News & Media (INM) where he will oversee the management of the group’s digital platforms, including the Independent.ie news website with over 10 million unique visitors per month. Hughes will be responsible for long-term online strategies to help grow and develop the […]

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Toyota to drive cricket’s Super3s

Toyota is to sponsor Cricket Ireland’s flagship women’s domestic competition, the Super 3s series, for an undisclosed sum. The sponsorship will see the tournament renamed the Toyota Super 3s in a four- year deal. The announcement follows the recent renewal of Toyota’s partnership with Cricket Ireland by four years. The deal sees Toyota support both the men’s […]

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Colourtrend rolls out new ads

Irish paint brand Colourtrend has unveiled a new €3 million rebrand. The investment is one of the largest in rebranding by an Irish-owned private family business, fronted by the internationally-famous Irish actress  and director Fiona Shaw. The rebrand positions Colourtrend for growth as an Irish premium paint in a market dominated by multinationals. Colourtrend adds a […]

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Guinness heads sports sponsors list

Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, the quarter one report of the national sponsorship market by sponsorship agency Onside indicates. Since January, 64 different sports sponsors competed for consumers’ attention. Three in […]

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Boys and Girls signs up to network

Boys and Girls has joined Interpartners Communications, a global network of independent communications agencies which describes itself as a group “created to make advertising travel more efficiently across borders”. The group has combined billings of €620m and 715 staff serving 870 clients across Europe, the US and beyond. Interpartners Communications comprises 26 agencies who abide by […]

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Good4U refuels Connacht Rugby stars

Sligo snack producer Good4U has been named as the official snack supplier to Connacht Rugby.  The family-owned business will supply the squad with healthy snacks. The snacks range includes roasted seeds, super seed snacks, fresh sprouts, Super Bites Kids Super Bites rich in calcium, high in fibre and contain energy boosting magnesium. Gavin Duffy, sponsorship […]

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Sky launches new kids app

The new Sky Kids app is available to customers on the Variety bundle. Among the kids TV shows on the app are Nick Jr.’s Paw Patrol, Boomerang’s Scooby Doo, CBeebies’ Octonauts and Cartoon Network’s Adventure Time.  They will be joined by children’s TV ‘veteran’ Morph, who returns later this year in brand new exclusive episodes. The […]

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Dee Forbes gets DG role at RTE

RTÉ has appointed Dee Forbes as director-general in place of outgoing DG Noel Curran and subject to the Government’s consent under Section 89 of the Broadcasting Act 2009. Forbes is currently president and managing director of Discovery Networks Northern Europe. She joined Discovery in 2010 as head of its UK/Ireland operation. She later took on other […]

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Mirror launches Dublin Live site

Mirror Media Ireland (MMI) is to further expand its digital portfolio with the launch of www.dublinlive.ie. The new website – launched independently of a print title – follows in the footsteps of www.belfastlive.co.uk which the publisher claims reached over a million unique users for the first time in July 2015, less than five months after launch. […]

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Ignition gets Smart with 18 entries

Ignition has the highest number of nominations for this year’s An Post Smart Marketing Awards. The integrated marketing agency has 18 entries shortlisted across 11 categories. Clients SuperValu MRPI has nine nominations, Vhi Healthcare three, while Ignition’s own campaign, Happy Friday 13th, received five, including one for standout small business. With entries for the awards up by […]

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