BMW Mini has awarded its creative advertising account to Chemistry after a three-way pitch with Boys and Girls and Rothco. Boys and Girls had been looking after the business recently as the agency is made up of several former McConnells executives and they had handled the car account for many years.
Media was not part of the review and remains with the incumbent, Carat. The BMW Mini win follows on from Chemistry being appointed by Britvic Ireland to handle its Club range of soft drinks, which had also moved from McConnells. Other Chemistry clients include Eircom, Glenisk, 4FM and Trocaire.