Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
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Kinsella quits AIB, Kirwan joins Musgrave
Two senior and experienced marketers have made career moves in recent days. Tom Kinsella has resigned from his position as managing director of AIB Homes, while Rita Kirwan has left Flogas where she was marketing and communications director to join Musgrave as retail marketing director. Kinsella is expected to take up a new corporate role […]
TPH says a big yep with 48 push
The Public House has unveiled a series of new ads for 48 Mobile that distills what Irish consumers need to know about the budget network’s offering into one word: ‘Yep’. The campaign aims to cut through the noise in a competitive and cluttered market by championing a simple message – some things in life are […]
CNN’s John King for fireside talks
CNN anchor and award-winning chief national correspondent John King will visit Ireland in September for fireside talks in the National Concert Hall and the Town Hall Theatre in Galway. The evening sessions will be hosted by journalist and broadcaster Dearbhail McDonald. King has covered American politics for 40 years including the last ten presidential elections. […]
ICAD rolls out expanded Upstarts
The Institute of Creative Advertising and Design (ICAD), with Core and TBWA\Ireland as partners, is launching the 19th annual Upstarts programme training and mentorship initiative. This year’s free-to-participate programme marks the introduction of StartUp, with short-term placements in various agencies and studios. StartUp allows the Upstart participants gain industry experience, develop connections, and augment their […]
Ringers floats cargo idea for Dublin Port
Dublin Port and its agency Ringers have launched a new campaign aimed at showing how Irish exporters are making use of the trade sea route out of Ireland. The first featured business is Gerry Sheridan of Ice Cream Treats, whose frozen dessert business was founded in Killashandra, Co Cavan and whose products are exported by […]
TBWA’s Oasis wall supports sick kids
The Make-A-Wish children’s charity and Jervis Shopping Centre is giving music fans an exclusive chance to win two tickets to the Oasis reunion concert at Croke Park on Saturday, August 16. Ad agency TBWA\Ireland was hired to support the charity fundraiser by creating a 10-metre Oasis installation in the Dublin city shopping centre. Called ‘The […]
Byrne to head up Evoke sales
Catriona Byrne has been appointed sales manager for Evoke at DMG Media. The website is primarily targeted at Irish women and claims to have over 1.4 million users a month. Byrne previously held similar roles at TV3/Virgin Media, the Irish Daily Star, and Reach plc, where she served as head of sales for its digital […]
Guinness backs Aer Lingus college games
Diageo has signed up as the official beer partner for the Aer Lingus College Football Classic 2025 and 2026 games taking place in Dublin. This year’s event kicks off on August 23 – the first-ever Big 12 Conference match-up to grace Irish soil. The game will see Kansas State University face off against Iowa State […]
IAPI hosts Cannes winners’ talk
Following on from their successes at the Cannes Lions Festival of Creativity, Publicis Dublin, Thinkhouse, Dentsu and Droga5 Dublin will discuss their winning entries at the Institute of Advertising Practitioners in Ireland’s (IAPI) annual Cannes-Analysis event which will be held in the Royal Irish Academy of Music (RIAM) at 8.30am on Wednesday, July 16. Jimi […]
123.ie extends Athletics Ireland run
RSA-owned 123.ie has extended its sponsorship of Athletics Ireland. No fee was officially disclosed other than to say it’s a “six-figure” deal running until the end of 2030. The insurer, known for its ‘Give better a try’ line, signed up to Athletics Ireland in 2022 – supporting grassroots athletics to international stars such as as […]
Diageo hires Keane for Rockshore ads
Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]
Clarke rejoins Red C as a director
Robbie Clarke has been appointed to a senior role as director at Red C Research. He rejoins the agency having gained over 20 years experience in brand strategy and data-driven decision-making across FMCG, tech, finance, and media. Clarke is known for his analytical mind and ability to translate data into clear narratives for global and […]
