Core Media’s agency Radical has won two awards at the global Content Marketing Awards. The agency achieved the honours in the best content marketing work in technology and the highest conversion response from a content programme categories, seeing off global competition. The awards are run by the Content Marketing Institute (CMI). CMI is the world’s best established […]
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Just Eat hops on board as Dublin Bikes partner
Dublin City Council (DCC) and JCDecaux Ireland have signed up Just Eat as the new commercial partner of dublinbikes in a €2.25 million three-year deal. The food delivery brand replaces Coca-Cola’s Coke Zero. The new branded bikes will be visible on Dublin streets from the end of August. As well as the bikes’ livery, docking […]
BGE rolls out back to school switch ads
Bord Gáis Energy (BGE) is thinking about parents planning for the back to school rush with the launch of a new ad campaign offering customers who switch their electricity to them 10 per cent off their standard electricity rates and a €75 Tesco gift card. The 40-second TVC was developed by Publicis, with Sheena Denneny and Eibhín […]
Five specialists merge to form MSS collective
The MSS group has rebranded as five companies to offer clients a range of marketing and communications services. The group offers marketing and design, PR, event management, digital communications, crisis management, media training, stakeholder engagement and specialist environmental communications under one roof. MSS is an acronym for Marketing Support Services. Tim Ivers, MSS Marketing & Design, said […]
Smyth takes charge of activation at Boys and Girls
Boys and Girls has appointed Karleen Smyth as senior activation director, leading the creative agency’s experiential business unit. She will be responsible for analysis, planning and creating activation ideas and experiences that provide an edge for client brands. She will liaise with the agency’s client service, creative, digital, production and finance teams. Smyth is a […]
Skater girls lead Hunky Dorys buffalo charge
‘Buffalo is how we roll’ is the new campaign from Largo Foods’ crisp brand Hunky Dorys. A new 40-second TV commercial launches the campaign next Monday. Created by McCannBlue, it features a magnificent wild beast: a buffalo, fresh from a major role in a Hollywood movie. Plus eight intrepid women on roller skates. In the new […]
Rothco gets into man’s ill-fitting pants push
A man from Ohio accidentally tweeted a complaint about his pants to Dublin ad agency Rotho rather than to the intended US clothes manufacturer. Instead of just responding to the tweet, Rothco got behind the man’s plight by creating local out of home and radio ads, composing a charity song and making a music video. To […]
Audi S5 makes debut at Odeon Blanchardstown
The new Audi S5 now premieres at the Odeon Blanchardstown multiplex cinema. The car is one of only a small number to go on sale in Ireland and is the first of its kind to arrive on our shores. It is on display from until next Wednesday and Audi will have ambassadors available in the cinema at […]
Laffan to leave RTÉ soon to pursue other interests
RTÉ executive board member Múirne Laffan has announced that she is quitting her position as chief digital officer to pursue other interests outside RTÉ, effective mid-August. Laffan joined RTÉ 16 years ago to develop new properties and leverage evolving technologies. During her time with the national broadcaster they developed the RTÉ Player, built GAAGO, delivered multiple […]
Mediavest rebrands as Spark Foundry
Mediavest Dublin has followed the Groupe Publicis international lead and rebranded as Spark Foundry. It has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest claims to be Ireland’s top qualitatively rated media agency in […]
Lloyds Pharmacy rebrand focuses on trained staff
Lloyds Pharmacy has rebranded with a new ‘Say Hello to the People Who Know’ campaign following staff undergoing a total of 15,843 hours of specialist training in management, leadership, skin care and over the counter (OTC) last year. “For many people, pharmacies are places you visit only when you’re sick. Our goal has been to completely […]
Most Irish savers unaware of value in pensions
Most Irish people are saving again, but they are unaware of potential extra value in pensions, a new survey by Irish Life shows. While 64 per cent of people have savings, a third claim to have no savings at all. More women than men are saving – 67 per cent compared to 59 per cent […]
Sky Sports rolls out new themed channels
Sky Sports is expanding its service with 10 sports channels, giving customers more choice at no extra cost. Starting this week, the line-up includes dedicated channels for the Premier League, football, cricket, golf and Formula One motor racing. Two channels, Sky Sports Action and Sky Sports Arena, will offer sports such as GAA, rugby union […]