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Concannon to lead Ireland’s new creative drive

15th November 2012. Marketer of the Year 2012. Picture Aidan Oliver Photography.

John Concannon has been appointed director of a new Government initiative aimed at giving young people access to learning music, drama, art and coding. Called Creative Ireland, the five-year plan will involve local authorities. At the launch in the refurbished National Gallery, Taoiseach Enda Kenny said said the aim is to place culture at the […]

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TV3 rebrands UTV Ireland as Be3

TV3 today launched its new-look three channel group strategy at a special event at The Cliff Townhouse on St. Stephen’s Green. While its current channels TV3 and 3e will receive new brand identities, a third channel, ‘be3’, will launch on 9th January, replacing UTV Ireland.At the event to mark the occasion was a number of the group’s key talent including Pat Kenny and Colette Fitzpatrick, presenter Karen Koster, economist and business presenter David McWilliams as well as well-known faces from some of TV3’s most popular programmes; Red Rock, Gogglebox Ireland and Emmerdale.
TV3’s new look three channel offering will come into effect from Monday 9th January, 2017.Pictures :Brian McEvoy
No Repro fee for one use

TV3 has launched its new-look three channel group strategy. While TV3 and 3e will receive new brand identities, a third channel, ‘Be3’, will launch in January in place of UTV Ireland. TV3 will be the flagship channel, focusing on Irish content and acquired shows, including Red Rock, Gogglebox Ireland, Celebrity Masterchef and The Restaurant. Coronation Street and Emmerdale join Broadchurch and Tuesday night Uefa Champions League matches. TV3’s current affairs coverage […]

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Littlewoods replaces Liberty as hurling sponsor

6 December 2016; Littlewoods Ireland was today unveiled as a new top tier partner of both the Gaelic Athletic Association and the Camogie Association. The online department store has signed a three-year deal with the GAA which sees them become both the GAA Hurling All-Ireland Senior Championship and Camogie National League sponsor until 2019. Pictured at the launch are, from left, former Cork camogie star Anna Geary, Waterford hurler Austin Gleeson and former Kilkenny hurler Jackie Tyrell in Croke Park, Dublin.

Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]

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ASAI comes to terms with food messages

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The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) are to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been  published by the FSAI, will now support section 8 of the ASAI code for advertising and […]

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RTE checks out sponsors for new dance show

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RTE wants to sign up a title sponsor for its Dancing with the Stars reality show series which gets underway in January. Hosted by former Irish model and Hollywood TV presenter Amanda Byram (pictured), the show runs for 12 weeks. Core Media’s Livewire agency director Jamie Macken says RTE is offering the show sponsor a […]

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C&C moves Bulmers back to London

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What are C&C at? For years, the drinks industry giant Diageo tried to take on Bulmers in Ireland’s cider market by pumping huge amounts of money on new brands like Hudson Blue. C&C and its agency Young Advertising did superb work over many years in building the Bulmers story and giving the brand a stand-out […]

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An Post’s AddressPal gains from sterling rates

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An Post’s AddressPal service has registered over 100,000 new users in need of a UK delivery address for shopping on UK websites which will not ship to the Republic of Ireland, or who charge large fees. After just seven months trading and its first Cyber Monday, AddressPal is delivering over 20,000 items a week from the […]

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Urban Media study points to radio’s branding power

A campaign created by Urban Media for Irish food company Boutique Bake claims to show how effective radio and digital can be in building a brand. Brian McCarthy of Urban Media said the study by Amárach Research shows 62 per cent of consumers went online after hearing a radio ad and 83 per cent of those […]

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Tayto gives €1 from sales to LauraLynn

No Repro Free: Friday 4th November 2016.
The Tayto Pop Up Shop is on the move once more and this time it's going festive! This Christmas Mr. Tayto is delighted to announce that he is opening the doors to his very own Tayto Crispmas Workshop in the iconic Arnotts Christmas Windows.The Pop Up Crispmas Workshop will be located in the Arnotts Christmas windows on Henry Street and Arnotts Festive Flavours Market in the Lower Basement. The window design has been inspired by Santa’s workshop in the North Pole and has been custom furnished and decorated to Mr. Tayto’s high standard. The window will have the much loved and original, Tayto Crispmas Sandwich, in 4 different Tayto-tastic flavours; The Cheese and Onion Crispmas Classic, The Salt and Vinegar Santa Sambo, The Smokey Bacon Bells Buttie and the Prawn Cocktail Tinsel Treat! Not only that but, exclusive Tayto Gift Boxes, bags and advent calendars are also available.Stuck for some great Crispmas present or Krisp Kindle ideas? Tayto’s Christmas Shop located downstairs in Arnotts, is a one-stop-shop for everything Tayto-related, including Crispmas Tayto merchandise, a personalised gift service to make that present extra special as well as gift vouchers and family passes to Ireland’s most- loved theme park and zoo – Tayto Park.The dapper man in the hat and the originator of the crisp sandwich will also be on hand to soak up some festive fun and will be making appearances every weekend on the run up to Christmas.All things #ArnottsTaytoCrispmas will be in Arnotts from the 5th of November until first week in JanuaryPhoto shows Louise Clarke from Walkinstown at Arnotts today.
Jason Clarke Photography.

Tayto is donating €1 from every €3 sandwich sold in the Tayto Crispmas workshop to LauraLynn children’s hospice in the run-up to Christmas. The announcement is part of LauraLynn being the first dedicated Arnotts charity of the year. The department store hopes to €25,000 for the charity and supporting their various initiatives in the next year. […]

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Slowey steps down as Communicorp CEO

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Gervaise Slowey has resigned as CEO of the Communicorp Group and will be replaced by Adrian Serle, former chief executive of the British media company, Orion Media. In a statement issued by its PR agency, FleishmanHillard, it was stated that the former Ogilvy agency boss will continue in her role until the end of the […]

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An Post, Cadbury and Tesco back Christmas FM

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Christmas FM returns to the airwaves with An Post, Mondelez and Tesco on board as sponsors. The station will raise funds and awareness for Focus Ireland by sprinkling festive cheer across the country in the run up to Christmas. People are urged to tune in to hear familiar voices volunteer their time to bring Christmas […]

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INM reveals all in Cannes teaser campaign

INM Media Event. Celebration of the Power of Print.
Chris Bellew / Copyright Fennell Photography 2016

Independent News & Media (INM) celebrated the ‘power of print’ at an advertiser event in the RHA Gallery as it explained the reasons for an anonymous advertising teaser campaign. A special night of entertainment was by over 200 marketers and media industry executives. The press campaign comprised teaser ads across INM titles. The ads invited named agency […]

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Radical wins Three social media business

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Core Media’s Radical agency has won a competitive pitch to be appointed by Three as its social media partner in what is said to have been a three-way contest with CKSK and incumbent, Thinkhouse. Radical will work with Three’s social and digital teams to help the mobile operator deliver strategy and innovation across its various […]

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