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Lloyds Pharmacy sponsors Liveline

Joe Duffy, Liveline

RTÉ Radio 1 has announced Lloyds Pharmacy as the new Liveline sponsor for a year in a deal brokered by Core Media’s Livewire and Mediaworks. The afternoon phone-in show presented by Joe Duffy has an average audience of 382,000, making it the second most listened to show on Irish radio after Morning Ireland. The Liveline […]

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TV3 sold to UPC for over €80m

Red Rock's Jane McGrath as Garda Sharon Cleere

UPC Ireland, a wholly-owned subsidiary of Liberty Global, has entered into an agreement with Doughty Hanson to buy TV3 for €80 million with an extra €7m payable based on TV3 hitting certain targets. Doughty Hanson paid €265m for TV3 in 2006. Chief executive David McRedmond and commercial director Pat Kiely are among those with a 9.5 […]

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PML rolls out OOH summer campaign

Sunburn

PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]

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McCannBlue adds DBS account

McCannBlue Group Pic

McCannBlue has won the advertising and digital account for Dublin Business School (DBS) after a competitive pitch. Marketing manager Eimear Kearney said with DBS marking 40 years it was important they leverage their position as Ireland’s leading independent business college. McCannBlue worked with Interpublic media agency Initiative in winning the account. McCannBlue has also added […]

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O’Connor takes on sports role at WHPR

Sarah O'Connor, head of sport, WHPR

Sarah O’Connor is to become head of sport at Wilson Hartnell Public Relations (WHPR). She joins from the Federation of Irish Sport (FIS), where she was chief executive for the past eight years. She replaces Máire Scully who left the agency to pursue other interests. Scully first joined WHPR in 2001 and five years later got […]

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Target McConnells adds Arnotts digital

Arnotts - Coach

Arnotts has appointed Target McConnells, supported by Wondr, as their new digital agency following a four-way contest with In the Company of Huskies, ICAN and Javelin. The decision by Arnotts to appoint an agency follows Asta Lund, pictured, recently joining the department store as multi-channel director. She was previously with In the Company of Huskies. Lund said reinventing […]

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Bord Bia launches annual food awards

John Fanning in Gleesons

Bord Bia has launched its 2015 food and drink awards. Through eight categories, the awards will recognize excellence in branding, consumer insight, digital marketing, entrepreneurship, export development, innovation, success on the home market and sustainability. Companies may apply online at www.bordbia.ie/awards and entries close at 5pm on Friday, July 24. The awards are open to […]

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Irish rely more on smartphones for news

Apple iPhone

New research shows major changes in the way in which Irish people access news.  It has found that smartphones are the defining device when it comes to accessing digital news in Ireland. Some 52 per cent use these devices weekly to access news content. It is one of a number of new insights emerging in the […]

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TV spend up 5% last year, TAM reports

LoveHate

The total advertising spend on TV last year came to €217,561,131, which is a 30 per cent share of the estimated €750 million total spend advertising spend in the Republic, TAM Ireland reports. It is thought that total advertising revenues increased by four points last year. The figures by KPMG for TAM include spot, sponsorship, product placement […]

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Wide Eye Media to show first global cinema ad

Sir John Hegarty

Cinema sales house Wide Eye Media has signed up to a worldwide campaign to combat poverty, injustice and climate change. The brainchild of British filmmaker and Comic Relief founder Richard Curtis (above) the idea for the commercial was conceived and developed for cinema by world acclaimed adman Sir John Hegarty, a founder of Bartle Bogle […]

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Electric Media to handle Guardian

Dermot Hanrahan, Electric Media

The Electric Media digital sales house has signed a contract to manage Guardian advertising in Ireland. The company will represent the British news publisher in web and mobile advertising. Electric Media chairman Dermot Hanrahan says the focus of deal is the ad monetisation of premium quality original content on respected household brands. The Guardian is widely […]

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Radio app gets 70k downloads

Apple iPad

The Irish radio player app had 70,000 downloads in its first six weeks since launch. The app is a joint venture between the Independent Broadcasters of Ireland (IBI) and RTE and listeners can download all 43 IBI and RTE stations in the Republic. The app allows easy switching between stations, storing favourites and interacting with […]

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Bonfire presses home Alone’s message

Alone

As the national body for nursing homes pushes home the message that older people’s needs are best catered for in such care homes around the country, the Alone charity is rolling out a new media campaign which asks the question: ‘Why are we forcing older people out of their homes?’ Created by Bonfire, the ads are […]

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