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NDC welcomes EC cheese plans

Zoe Kavanagh, NDC Headshot

The National Dairy Council (NDC) has welcomed the European Commission’s announcement that it is to support a three-year co-funded information and promotion campaign for cheese and cheese culture, ahead of the expansion of the dairy sector’s post quota abolition next April. Minister for Agriculture Simon Coveney TD said the new marketing programme will help alleviate […]

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Cadbury’s creative moves to the UK

JCDecaux Cadbury Billboard

As part of Mondeléz International’s ongoing strategy to reduce its international agency roster, Cadbury’s owner is to end its relationship with Publicis Dublin from the end of the year and move to the hub agency, Fallon in London. Publicis has handled the account for 12 years and has created some of the brand’s most memorable campaigns, […]

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TG4 to show European rugby highlights

Leinster Rugby

TG4 has won the rights to show European Champions Cup and Challenge Cup highlights. Coverage starts this weekend with the Sale Sharks game against Munster at 10.30pm on Saturday and Leicester Tigers v Ulster games in the Champions Cup and highlights of the European Rugby Challenge Cup fixture between Connacht and La Rochelle. Highlights of […]

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UPC moves to OMD

UPC Ad Campaign

UPC has appointed OMD to handle its media buying and planning following an international review. Omnicom was one of the major networks, along with WPP’s GroupM and Publicis to pitch for the Liberty Global-owned TV and broadband business. UPC is a big loss to the Dentsu Aegis Network in Ireland as the account was handled […]

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Banotti to judge magazine awards

Tania Banotti @ IAPI AdFx Awards

Institute of Advertising Practitioners in Ireland (IAPI) CEO Tania Banotti (pictured) is among the judges for this year’s Magazines Ireland awards. She is joined by Aidan Power of KBC Bank and Association of Advertisers (AAI) president; Laura Slattery, business reporter, The Irish Times; Niall Quinn of The Reputations Agency and Public Relations Institute (PRII) president; […]

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RTE does u-turn on London coverage

Westminster House of Parliament

  RTÉ News is to appoint a new London correspondent and the position will only be advertised internally in RTE. The person appointed will be responsible for reporting across all RTÉ News television, radio and web based platforms on political, social and economic affairs in London and the wider Great Britain. Similar to the working […]

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TPI wins Paddy Power print

The Printed Image (TPI) have won the race to become Paddy Power’s official Irish print supplier. The contract covers retail point of sale (POS) displays, marketing collateral and miscellaneous customer communications. Established in 1990, TPI is run by CEO Colin Culliton. Specialists in marketing print, design and promotional products, TPI employs 110 people in Fonthill […]

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Setanta to show Ireland-USA game

Robbie-Keane-Republic-of-Ireland-Captain

Setanta Sports has won the exclusive TV rights for the Republic of Ireland’s friendly game against the USA in November. Details of the advertising and broadcast sponsorship include one key spot plus 10 station ads for €1,500 or two key spots and 20 station ads for €2,750. Setanta recently secured a four-year exclusive deal with […]

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Acclaimed copywriter Catherine Donnelly dies

Catherine Donnelly

  One of Ireland’s most highly regarded advertising copywriters Catherine Donnelly has died. A hugely gifted wordsmith, Donnelly was responsible for creating many memorable campaigns and in helping develop fledgling Irish brands, not least through her groundbreaking work for Ballygowan, Ryanair and Barry’s Tea. A perfectionist to the core, her work was characterised by a […]

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Tourism Ireland wins at Clios

Tourism Ireland won four awards at the Clio advertising awards show in New York. The honours were for the Publicis London campaign to promote the Wild Atlantic Way, which reportedly reached 40 million people worldwide this year. The Clios aim to salute “groundbreaking work and talent that pushes the boundaries of creativity”. The gala ceremony […]

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