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Get Cancer ads prompt 92 ASAI complaints

The Advertising Standards Authority (ASAI) has upheld in part complaints against the Irish Cancer Society (ICS) for its ‘I Want to Get Cancer’ campaign. In all, 92 complaints were received about the ads, with some people saying the wording used was “offensive, insensitive, disrespectful and upsetting to cancer survivors, current sufferers, bereaved families and those who […]

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Lidl signs up to Bord Bia’s Origin Green

Lidl Ireland has become a verified member of Bord Bia’s Origin Green sustainability programme, emphasising a commitment to sustainability in Irish retailing. Bord Bia established the programme in 2012 at farm level, then moved into manufacturing and, most recently, extended and customised the programme for food retailers. To become a member, Lidl has committed to a […]

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DMG Media rolls out Extra.ie news site

The publisher of the Irish Daily Mail and the Irish Mail on Sunday today officially launches a new mobile-friendly news site under the name Extra.ie following teaser ads in the trade press in recent weeks. DMG Media Ireland put Extra.ie online last month and has been building up interest from advertisers ahead of its official 17:17:17 […]

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Gas Networks to fire up TV3’s new Restaurant

Gas Networks Ireland (GNI) will sponsor the 11th new series of The Restaurant when it starts on TV3 on Thursday, March 23. GNI replaces German discounter Aldi. Natural gas is a obvious fit as show sponsor given its wide use for cooking in Ireland’s hotels and restaurants. The deal was brokered by The Story Lab, which is […]

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OMA awards to be presented in October

The Outdoor Media Association (OMA) has announced that the 26th Outdoor Advertising Awards will take place later this year on Thursday, October 12, in the Shelbourne Hotel. JNOR director Philip Sherwood says the awards are aimed at honouring excellence in out of home creativity and planning in the Irish market over the past two years. […]

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Y&R rolls out FBD’s Protection rebrand

Insurance company FBD has rebranded and is rolling out a €2.5 million campaign set to run throughout the rest of the year. Comprising a new brand identity and media campaign, the brand underlines and builds on FBD’s position as the insurer which has supported local communities across Ireland for decades, with an oak tree as […]

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Curtin gets new cider role at Heineken NV

Fiona Curtin, who steered the roll out of Heineken’s Orchard Thieves cider in Ireland, has taken up the role of global business development for the Dutch brewer’s cider portfolio at the group’s headquarters in Amsterdam. The Cork-born marketer will work alongside her former Heineken boss in Ireland, Sharon Walsh, who is global cider director. Curtin, […]

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Mulligan in for Doran at Bord Gáis Energy

Dermot Mulligan has been appointed acting marketing controller with Bord Gáis Energy (BGE) following the departure of Nicky Doran, who is joining Davy stockbrokers next month after 15 years at BGE. Mulligan will report to Mark Prentice, BGE’s head of retail. A native of Leitrim, Mulligan has been with BGE for eight years. He previously […]

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Newspread agrees tie-up with Logideals

Newspaper and magazine distributor Newspread has agreed a partnership with online logistics operator Logideals.com allowing consumers to confirm delivery requirements and receive quotes back from registered courier companies. Using a reverse auction bidding system, couriers underbid each other to provide consumers with the best job prices. The platform is used to transport a diverse range […]

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Eightytwenty and Callan create Trump sketch

Eightytwenty have collaborated with impressionist Oliver Callan for Ireland’s response as number two to the “most glorious nation” and its omnipotent leader, Donald Trump. With other nations making their case to be world number two, Eightytwenty considered it their duty to throw their name into the toilet bowl with ‘America First, Ireland Second’. Speaking about […]

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Lidl scores Euro hat-trick with ladies’ GAA

Lidl Ireland has topped the board at the European Sponsorship Association Awards show in London, winning all three categories in which the German discounter was shortlisted, plus scooping the coveted overall top prize for sponsorship of the year. Lidl was nominated for best overall sponsorship, best sponsorship under €750,000 and best newcomer to sponsorship for its […]

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Showing off campaigns that go belly up

The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan. Tailored […]

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Record number of young creatives for Cannes

You Cannes do it this year. So say the Institute of Advertising Practitioners in Ireland (IAPI) who want to send a record number of young creatives to the Cannes Lions advertising awards festival. Fourteen young people will attend, the largest Irish team in the 64-year history of the festival. They will compete against the best young […]

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