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Bank of Ireland capitalises on exiting banks

Bank of Ireland is investing over €2 million in a campaign targeting consumers moving banks as KBC and Ulster Bank prepare to exit the market. Called the ‘Big Move’, the ads are across TV, radio, print, out of home, digital and social media. The campaign directs bank customers to various supports and an online hub […]

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Reach launches Neptune tech platform

Reach has announced the launch of the Neptune digital tech platform Neptune, merging the publisher’s  existing first party data platform with its slate of data matching capabilities and AI contextual tools. Reach has also added an in-house ad tech workshop, allowing the team to sit in the commercial division and focus entirely on product development. […]

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Lidl and RSA appoint new creative agencies

The Road Safety Authority (RSA) and German discounter Lidl have assigned new agencies to handle their creative advertising accounts. RSA has appointed In the Company of Huskies following a competitive review. The authority had been with BBDO Dublin, previously Irish International, in recent years after its move from Belfast agency Lyle Bailie. Lyle Bailie, which […]

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An Post tops corporate reputation league

An Post has been ranked as the top corporate organisation in the latest RepTrak study published by PR firm The Reputations Agency. The State-owned postal provider won wide acclaim for the services it provided to communities nationwide during the Covid-19 pandemic. The Irish League of Credit Unions was ranked second and Lidl third in the […]

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Sky and Virgin agree new long-term deal

Sky Ireland and Virgin Media Television have signed a new long-term partnership securing carriage of VMTV  channels and on-demand content on all Sky TV products until 2027. The deal includes Sky Glass, when it is launched in Ireland later this year. Sky Ireland CEO JD Buckley said the deal means Sky customers can access Virgin […]

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Katie Taylor fight creates new record for DAZN

In an already historic night that saw Irish boxer Katie Taylor edge out Puerto Rica’s Amanda Serrano in an epic brawl  to retain her undisputed world lightweight crown, an unprecedented audience of 1.5 million tuned in globally on pay per view channel DAZN to set a new record. The fight was broadcast from a sold-out […]

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Fuel builds by acquiring Cork agency LGE

Events management agency Fuel run by Brian McDermott and Jamie Deasy has acquired Cork-based agency Leigh Gillen Events (LGE) for an undisclosed sum. The company’s expansion into Munster comes at a time when brands globally are looking for new and innovative ways to engage with customers and employees, with a higher reliance on tech. The […]

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Marketer award returns with new sponsor

The premier competition honouring Ireland’s top marketers, Marketer of the Year (MotY), returns after a two-year break due to the pandemic with brand communications agency Dynamo as sponsor. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment create winning strategies for their brands. In all, 27 leading Irish […]

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Aldi signs up to Electric Picnic

German discounter Aldi has signed a three-year deal with Electric Picnic to become the official supermarket partner to Ireland’s premier music festival in place of Tesco. After three years without festivals, Electric Picnic 2022 sold out in minutes and the #TeamAldiIreland will join festival goers in Stradbally, Co Laois in September with a pop-up food […]

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Beko & Leinster GAA launch club champion

Beko and Leinster GAA have launched the 2022 Beko Club Champion, an initiative open to all clubs in the province. People are asked to nominate a club or a club member to be in with a chance of winning €1,000 worth of gear. The 2022 Beko Club Champion aims to reward and celebrate local GAA […]

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Virgin homes in on Putin’s billionaires

Virgin Media One will broadcast a new one-off documentary this bank holiday Monday called Londongrad: Putin’s Billionaires at 7pm. Presented by Virgin Media news correspondent Richard Chambers, the programme explores the murky world of London’s Russian oligarchs and supporters of Vladimir Putin in a tale of spies, billionaires, assassins and exiles.  Putin’s oligarchs, many enriched through […]

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IMRO radio awards open for entries

The IMRO Radio Awards 2022 are open for entries with as many as 41 categories spanning music, speech, news, programmes and personalities recognising those involved in radio across Ireland on-air and behind the scenes. After two years as a virtual ceremony, the awards return in-person for an event at the Lyrath Estate in Kilkenny in […]

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ASAI received 1,450 complaints last year

A total of 1,450 written complaints about 959 ads were received by the Advertising Standards Authority for Ireland (ASAI) in 2021, the industry body’s annual report indicates. It represents a 12 per cent decrease on the number of complaints received the previous year. The travel and holiday sector attracted the biggest number of complaints with […]

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