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IAPI to launch Cannes Young Lions

The Institute of Advertising Practitioners Ireland (IAPI) will launch Cannes Young Lions 2023 at a breakfast event in the Odeon Cinema at Point Square in Dublin on Tuesday, February 24. The event will showcase changes made to this year’s format, updates on the competition, what sponsors are looking for and hints and tips from on […]

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Vodafone sponsors Six Nations’ TV coverage

Virgin Media Television and RTÉ have announced broadcast details of their joint Guinness Six Nations coverage, allowing Irish rugby fans get to watch every game in the tournament live and free to air. Kicking off on Friday, February 3, this year’s Vodafone-sponsored TV coverage will include all fixtures from Ireland men’s, women’s and U-20s tournaments. VMTV […]

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MediaCom pushes Sky’s The Last of Us

MediaCom Ireland is handling the launch of the HBO mini-series The Last of Us showing on Sky Atlantic and streaming on Now. The post-apocalyptic drama based on the best-selling video game of the same name stars Chilean-American actor Pedro Pascal, famous for his role in Narcos, and Bella Ramsey, the English actress who starred in […]

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Sponsorship spend set to return to €212m

Following a year when Ireland’s sponsorship market improved by nine per cent to €196 million, agency Onside Sponsorship expects further growth of eight per cent in 2023 to €212m, surpassing the €200m threshold first reached in 2018. Just over half of sponsors intend to increase spend levels this year, broadly in line with last year’s […]

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Love Irish Food launches award

Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]

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Just Eat signs up to Virgin’s Love island

Just Eat is to sponsor the latest series of Virgin Media Television’s reality show Love Island in a deal brokered by UM. The popular show returns to VMTV on Monday at 9pm for its second winter series. Maya Jama (pictured) takes over as the series host and will introduce audiences to a new batch of […]

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Late Late Toy Show again tops list

The Late Late Toy Show was again Ireland’s most popular TV programme last year out-performing all other TV shows, the annual TAM/Nielsen report indicates. Ireland as a sport-loving nation was clear with nine of the top 10 most viewed shows being sporting events. The All Ireland football final was top, followed by Ireland v France […]

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Austin gets new ops role at BBDO

BBDO Dublin has made a key internal promotion at the outset of the new year with Karen Austin stepping into the newly-created role of business and operations director. With over 11 years in client service roles, Austin joined the Sandymount agency in 2021 from Rothco, now Droga5. At BBDO, she has led teams on Northern […]

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Javelin gets truly nostalgic for Spry

It’s all part of a new campaign by Javelin to raise awareness of Spry Finance’s equity release products for the over-60s. The campaign centres around the creative idea of ‘Because life never gets old’. The TV ad follows a couple, Jimmy and Elaine from when they first meet, locking eyes across a 1970s dance floor, […]

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Cullinton’s LWA takes stake in Bloom

Creative shop Bloom has joined LWA Group, the Colin Culliton-owned business which has acquired a majority stake in the agency for an undisclosed figure. Bloom was founded in 2000 by David Quinn and Damian Penco. Clients include Citroen, Brady Family Ham, Banking & Payments Federation, Lloyds Pharmacy, KittenSoft, MyHome.ie, Just Eat and Sunway Travel. Bloom […]

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Hume Brophy acquired by US-based Penta

PR and lobbying firm Hume Brophy has been acquired by Penta, a US global affairs network headquartered in Washington DC, for an undisclosed sum. Founded in 2005 by John Hume and Eoin Brophy, the business developed into a PR and government relations network firm with offices in London, Brussels, Dublin, Frankfurt, Paris, Hong Kong and […]

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Kantar reports 10% rise in pre-Christmas spend

Take-home grocery sales in Ireland increased by 10 per cent in the four weeks to Christmas as the average price per pack soared 13 per cent and store visits were up by seven per cent, Kantar reports. The first Christmas since 2019 with no Covid-19 restrictions saw shoppers spend an extra €119 million, making it […]

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Fáilte Ireland hires Jump! for new push

Irish brand strategy and innovation agency Jump! has won a major pitch for Fáilte Ireland. The agency, run by former Diageo executive Paul Kelders, will work with Ireland’s national tourism development authority to develop its offering to consumers across the country. It will include creating new brand identities and propositions for tourism experiences. The contract […]

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