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Premier Sport to show six EPL games

Premier Sports is to broadcast six exclusive live Saturday 3pm English Premier League (EPL) fixtures in August and September starting with Champions League winners Chelsea’s home match at Stamford Bridge against Crystal Palace in what will be Patrick Vieira’s first league game as manager on August 14. Chelsea are seen as a lead contender for […]

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Dawson to address IAPI/IoD webinar

The winner of the Ultimate Marketer of the Year award, presented by Marketing.ie in 2018, Fiona Dawson is among the speakers who will speak at the ‘Branding: Vital for Ireland’s Economic Recovery’ co-hosted by the Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Directors (IoD) coming up at the end of next […]

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Thinkhouse backs TU Dublin scholarship

Youth marketing agency Thinkhouse has formed an alliance with TU Dublin and GSA Group to launch the Breakthrough Scholarship, an initiative that aims to make the transition to third level easier for an exceptional student by funding a full scholarship for a masters in digital marketing, a fully paid internship and student accommodation. Research by […]

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IAPI zones in on Cannes Lions

The Institute of Advertising Practitioners in Ireland (IAPI) will bring a little bit of the south of France to the shores of Ireland this Friday. This year’s Cannes-alysis takes place at 11.30am to 1pm. Not only did Rothco win a grand prix and Boys + Girls win a gold for creative effectiveness, but PHD Media […]

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Core creates Aviva car insurance ads

Core Creative and its sister media agency Zenith have developed new ads for Aviva. The car insurance campaign also unveils Aviva’s new brand positioning ‘It takes Aviva’. Research by Core shows that consumers crave emotional confidence in their insurance provider. The ads tell the story about how Aviva provides practical help when a car breaks […]

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Rothco creates new Woodie’s TV ad

Rothco, part of Accenture Interactive, has created a a new TV ad in the ongoing Woodie’s ‘Heroes’ series by this time focusing on a fundraising initiative. The idea behind the DIY home and garden retailer’s latest TV ad is to help Ireland’s charity sector which has faced major problems in raising funds during the pandemic […]

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Sky relaunches AdSmart scheme

Sky Media has reintroduced its AdSmart business support scheme which incentivises Irish advertisers with €20,000 worth of airtime on Sky channels. The initiative is open to businesses that have been operating for at least a year and have not used TV advertising before. Businesses can nominate themselves or may be put forward by a media […]

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Core first agency to achieve IAB gold

Core is the first Irish agency member company to achieve the Internet Advertising Bureau IAB gold standard certification for their media portfolio – Mediaworks, Starcom, Spark Foundry and Zenith. The gold standard, which was developed by IAB UK, was adopted by IAB Ireland last February. The standard is recognised globally as a positive initiative. It […]

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Consumers feel safer about eating out, Deloitte says

Consumers in Ireland feel increasingly safer going to restaurants, hotels and attending in-person events, Deloitte’s latest State of the Consumer Tracker indicates. The monthly research also found that consumers’ health and financial concerns have stabilised, while spending intent is up across a number of categories – welcome news for Irish businesses. Irish consumers’ level of […]

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Sponsorship deals double in H1 2021

The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 compared to the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, a new study by Onside sponsorship consultants indicates. Despite a cautious return to live sports events, sport continues to dominate sponsorship activity. […]

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Thinkhouse adds Suntory soft drinks

Following a competitive pitch, Thinkhouse has been appointed by Suntory Beverage & Food GB&I as its newest agency partner. Thinkhouse will work with Lucozade Energy’s GB team, alongside their existing agency partners, on PR and experiential work. The appointment follows four years of the agency working with the Japanese company’s Irish unit. Suntory was formed in […]

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Retail spends big on outdoor, PML reports

The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]

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YouTube Shorts come to Ireland

YouTube has announced the arrival of the beta version of YouTube Shorts in Ireland, the company’s new short-form video experience to create short videos from mobile phones. First launched in September last year, YouTube has introduced Shorts in 26 markets. It will now be available across more than 100 countries worldwide where YouTube is available. […]

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