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Wide Eye Media now Pearl & Dean

Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes,  which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of Ireland and the […]

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Global Ireland wins best small workplace

Out of home company Global Ireland has been named the winner of this year’s best small workplace in Europe. Great Places to Work ® identifies the best workplaces in Europe by analysing workplace programmes and surveying  staff. The ranking is based on the confidential survey data representing 1.4 million employees from over 3,000 companies. Global […]

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Core targets partner for Tallaght Stadium

Core Sponsorship is working with South Dublin County Council (SDCC) in a tender process for the naming rights to Tallaght Stadium, the home of Shamrock Rovers Football Club. The naming rights deal is due to run for six years and the name Tallaght will remain part of the venue’s title. Owner SDCC is investing €11.5 […]

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VHI Healthcare appoints Droga5

Accenture Song’s Droga5 Dublin has won the creative account for health insurer VHI following a review which culminated in a three-way pitch between BBDO Dublin, Droga5 and the incumbent, Publicis Dublin. Publicis had handled the business for many years during which time it rolled out numerous campaigns marked by the use of distinctive animation. The […]

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TV advertising up in first half of 2022

TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends  across spot, video on demand and sponsored TV broadcast revenue. The average weekly reach of […]

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Two weeks to go for MotY entries

There are now just under two weeks to go until submissions for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic and […]

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MediaCom set for Sky Glass launch

MediaCom is partnering with Sky Ireland to promote the new Sky Glass TV in the Irish market. The €4 million-plus campaign runs across TV, radio, broadcast video on demand, digital, social media and out of home (OOH) formats. The campaign includes a multi-media ‘attention domination’ activation executed across three peak times on launch day. The […]

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JCDecaux goes big with Digi48s

JCDecaux have begun rolling out a large format digital out of home (DOOH) network with the introduction of Digi48 roadside billboards in Dublin on the N11 Loughlinstown and on Ann Street in Belfast. An In the coming weeks, a similar digital billboard will launch in Garden City in Derry. The Digi48s join the company’s Digishelters, […]

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Wireless Ireland promotes McCarthy

Brian McCarthy has been appointed to the expanded role of group commercial and operations director at Wireless Ireland with immediate effect. The company operates local radio stations such as Dublin’s Q102, FM104, Cork’s 96FM, C103, Live95 and LMFM and is part of Rupert Murdoch’s News Corp, which also owns The Sunday Times and Storyful. McCarthy […]

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Core hired to find Triathlon Ireland sponsor

Triathlon Ireland has commissioned Core Sponsorship to help secure a new title partner from next year. The body governs the sport of triathlon (swim-bike-run) and paratriathlon throughout the island of Ireland. With more than 18,000 active members and around 200 events annually, Ireland has the fifth highest participation rate for triathlon in the world. Triathlon Ireland […]

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TG4 revisits missing millionaire case

A fresh investigation into the disappearance of a Harvard millionaire who vanished without trace on a remote Donegal island and which sheds new light on the case will be screened on TG4 tonight. Arthur Kingsley Porter, 50, was last seen alive by his wife Lucy on the island of Inishbofin in July 1933. He disappeared […]

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Coke again tops Checkout list

Coca-Cola tops the Checkout Top 100 Brands list this year, which means that the global soft drinks brand has claimed the number one spot in the rankings for a record-breaking 18 years in a row. The survey is conducted by NielsenIQ. Coke is not the only brand to retain its top 10 position from last […]

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The Brill Building refreshes Repak

Repak, the organisation with 3,400 member businesses, has launched its most significant environmental call to action with the relaunch of their Team Green initiative focusing on Ireland’s EU target to recycle 50 per cent of all plastic by 2025. The Re-imagine campaign is the first work from Repak’s recently-appointed lead creative agency, The Brill Building. […]

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