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Reach on look out for gift show sponsors

Reach is looking to partner with brands for its first-ever live, interactive Christmas shopping event taking place in November. With the other c-word potentially reshaping how we traditionally do Christmas this year, Reach has launched The Gift Show, a two-hour livestream special for readers and guests of its media channels. RSVP Live, Cork Beo, Irish […]

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McDonald’s maps out Irish food supplies

McDonald’s Irish customers are now able to see the ingredients sourced from Ireland and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool allows customers to see which fresh ingredients are grown in their region and to meet some of the Irish farmers that […]

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Credit union voted best for customer experience

The League of Credit Unions has emerged as Ireland’s most popular brand for customer experience (CX) during the pandemic, a report by CXi Ireland shows. Shaws department stores moved up 14 places to second, with An Post, Specsavers and Allcare Pharmacies making up the top five brands consumers voted as going above and beyond during […]

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Marketing Network urges move to ‘Gift Back’

Marketing Network has launched ‘Gift Back’, a social conscience campaign encouraging companies to gift their Christmas party funds to charity. The agency group’s campaign is centred on a toolkit of creative assets to enable Irish businesses make a significant donation that would normally be allocated to a corporate Christmas party fund. Kieran Killeen (pictured), managing […]

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Grocery sales rise points to more time at home

Kantar reports that while take home grocery sales in Ireland slowed to almost 12 per cent year on year during the three months to early October, stronger growth over the past four weeks points to shoppers preparing to spend more time at home in the coming months, as the Government announces tighter restriction to deal […]

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Davy voted top marketing team at AIMs

The Marketing Institute has announced the 18 category winners of the 2020 All Ireland Marketing (AIMs) awards at a virtual event in RTÉ Studio 5. Around 1,000 marketers watched the proceedings and the MC for the event was again RTÉ news presenter Bryan Dobson. Dee Forbes, director general, RTÉ, welcomed everyone to the event. An […]

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Bord Bia runs first UK ads for Irish beef

Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]

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ASAI admits Google as network member

The Advertising Standards Authority for Ireland (ASAI) has admitted Google as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. The ASAI sees the partnership with the self-regulatory network as showing Google’s commitment to responsible advertising. Google is the first digital pure play company […]

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Study shows cinema’s brand power

Cinemas in Ireland may be closed right now due to the pandemic but an ad campaign highlighting world hunger has shown that airing first with cinema helps amplify the rest of a campaign on other media later. To change the perception of their work for the greater good and stimulate donations, the UN World Food […]

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IAPI to host webinar on great Irish ads

A curated selection of Ireland’s finest work chosen by creative directors is the focus of a webinar entitled ‘Ireland: Where Creative is Native’, hosted by the Institute of Advertising Practitioners in Ireland (IAPI) early next month. Uniquely, all of the work selected and presented will not be accredited to any particular agency or contributor. One […]

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Newstalk named station of the year

Communicorp Media’s Newstalk bagged a host of gongs at this year’s IMRO Awards, including Ireland’s top national station. The talk station also claimed a number of top presenter awards, including best speech broadcaster, top national sports broadcaster and top news broadcaster going to Ciara Kelly (above), Joe Molloy and Susan Keogh. Waterford-based WLR was voted […]

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DMG says Christmas shoppers to stay local

Research conducted by DMG Media Ireland has found that consumers are keen to support the Irish economy, with 70 per cent of respondents saying they plan to shop on local sites for Christmas gifts this year. Some 82 per cent of Irish people shop online more than ever before with 55 per cent saying they […]

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McVitie’s go with VIB treatments on posters

Pladis-owned McVitie’s has launched a new campaign, using traditional and digital out of home, to unveil its new luxury digestive biscuits called VIBs. The ads are hosted on a A-list combination of formats consisting of 48 sheets, 6 sheets in retail and roadside environments and digital screens in both retail and commuter locations. The ads […]

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