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Gogglebox to return on Virgin Media TV

The highly-popular reality show Gogglebox Ireland returns for a new series in the Virgin Media Television (VMTV) spring schedule. The station is promoting the TV premiere of Finding Jack Charlton profile on the late Republic of Ireland football manager as its stand-out programme. The documentary was jointly commissioned by Virgin Media and the BBC. 123.ie […]

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OMD hires Field as managing director

Fiona Field is the new managing director of media agency OMD Ireland in place of Tim Griffiths who resigned late last year. She joins from Core where she was deputy managing director of Mediaworks. A highly-respected agency executive, Field started her career at O’Connor O’Sullivan. She later worked at Peter Owens and OwensDDB’s Mediaworks. She […]

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IAPI and TU Dublin to roll out postgrad course

The need for accredited education and qualifications across creative communications has been highlighted for some time as adland has become progressively more consultative and strategic in its offering. Clients need a high level of commercial expertise and insights from agencies. With this in mind, IAPI and TU Dublin are introducing a new postgrad programme. The […]

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Diageo remains top out of home spender

Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]

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TG4 now sixth most watched TV channel

TG4 emerged as Ireland’s sixth most watched TV channel last year, moving up one place from seventh in 2019 where it had ranked since 2014. The Irish language station is now watched more than BBC Two, Virgin Media Three and Channel 4 in Ireland. Latest figures show that 3.66 million people, or 83 per cent […]

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Virus mental health supports more vital than jab

Most Irish people predict that increased mental health supports will be more critical this year than the roll-out of the Covid-19 vaccination, a study by Core indicates. The marketing communications company’s ‘Predict 2021’ research shows 85 per cent of Irish adults see mental health as a priority and one in three expect people to behave […]

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Cummins joins FH board of directors

PR agency FleishmanHillard Ireland (FH) has appointed Neal Cummins to its board. Cummins is a senior consultant on the agency’s brand marketing team and head of FH Sport. He has over 13 years’ experience in the communications and media industry and has worked with leading brands in the FMCG, tech, financial, media, agriculture and legal […]

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BAI signs new deals with Nova and Classic Hits

The Broadcasting Authority of Ireland (BAI) has announced the signing of new broadcasting contracts on the FM band with Classic Rock Broadcasting, trading as Radio Nova, and Choice Broadcasting, trading as Classic Hits. Nova specialises in rock music for an audience that is mainly 25 year and over in Dublin city and county and commuter […]

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Tenth Man chips in with new Spry ads

Creative agency The Tenth Man have signalled their intention to double-down on commercial video production in 2021 with the launch of a major new TV campaign for Spry Finance. The 40-second TVC was written, produced and delivered entirely in-house by the agency, set-up by former Paddy Power advertising director and disruption advocate Ken Robertson. Robertson […]

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EU Commission explores media buying services

A representative of the directorate-general for communication at the European Commission has said that the EU body is inviting media agencies across Europe to respond to an online survey to share their insights into different aspects of media buying such as supply chains and pricing. The ‘request for information’ is aimed at providing background knowledge. […]

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Toy Show pips Varadkar’s speech in TV’s top 50

The Late Late Toy Show was again Ireland’s highest rating TV show last year, ahead of the then Taoiseach Leo Varadkar’s St Patrick’s Day address to the nation about the lockdown. While much of the most popular TV last year included news and sport, shows like I’m a Celebrity, Get Me Out of Here, Room […]

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Consumers spent €1.2bn on Christmas groceries

Take-home grocery sales in Ireland rose by 17 per cent in the 12 weeks to the end of the year, new figures from Kantar show. A record-breaking €1.2 billion was spent on groceries in December, making it the busiest month ever as families navigated evolving lockdown restrictions and prepared for Christmas. More modest festivities did […]

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Marketing Network adds Carbery cheeses

Marketing Network are now working with Carbery and LeasePlan. West Cork-based Carbery produce a number of Irish cheese brands, including Carbery Cracker and Dubliner. The agency will focus on developing integrated campaigns across the two brands. Social media, influencer engagement and media work have already started on the new Cracker packs. LeasePlan will work with […]

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