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OMD wins pitch for Cairn Homes account

Homebuilders Cairn Homes, which is listed on both the Irish and London stock exchanges, has awarded its media planning and buying to OMD after a two-way contest with UM. The appointment is the latest move in an ongoing plan to position place Cairn Homes in the minds of Irish consumers as the country’s leading homebuilding […]

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Guinness ads home in on GAA’s local heroes

As the 2017 GAA All-Ireland senior championships enter the final stages, Guinness has launched its latest TV campaign, called ‘Behind Every Great Town’. The 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round by showing four actual volunteers from each of the four provinces. The four […]

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Tesco to cherish family theme in its new ads

Picture your family. Who do you see? We all see something different. But what if you were asked what they mean to you? Or how they make you feel? Our answers may be remarkably alike. Though each and every family is unique, their meaning in our lives is something we all share. This importance of family […]

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BGE rolls out back to school switch ads

Bord Gáis Energy (BGE) is thinking about parents planning for the back to school rush with the launch of a new ad campaign offering customers who switch their electricity to them 10 per cent off their standard electricity rates and a €75 Tesco gift card. The 40-second TVC was developed by Publicis, with Sheena Denneny and Eibhín […]

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Smyth takes charge of activation at Boys and Girls

Boys and Girls has appointed Karleen Smyth as senior activation director, leading the creative agency’s experiential business unit. She will be responsible for analysis, planning and creating activation ideas and experiences that provide an edge for client brands. She will liaise with the agency’s client service, creative, digital, production and finance teams. Smyth is a […]

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Skater girls lead Hunky Dorys buffalo charge

‘Buffalo is how we roll’ is the new campaign from Largo Foods’ crisp brand Hunky Dorys. A new 40-second TV commercial launches the campaign next Monday. Created by McCannBlue, it features a magnificent wild beast: a buffalo, fresh from a major role in a Hollywood movie. Plus eight intrepid women on roller skates. In the new […]

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Rothco gets into man’s ill-fitting pants push

A man from Ohio accidentally tweeted a complaint about his pants to Dublin ad agency Rotho rather than to the intended US clothes manufacturer. Instead of just responding to the tweet, Rothco got behind the man’s plight by creating local out of home and radio ads, composing a charity song and making a music video. To […]

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Mediavest rebrands as Spark Foundry

Mediavest Dublin has followed the Groupe Publicis international lead and rebranded as Spark Foundry. It has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest claims to be Ireland’s top qualitatively rated media agency in […]

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Lloyds Pharmacy rebrand focuses on trained staff

Lloyds Pharmacy has rebranded with a new ‘Say Hello to the People Who Know’ campaign following staff undergoing a total of 15,843 hours of specialist training in management, leadership, skin care and over the counter (OTC) last year. “For many people, pharmacies are places you visit only when you’re sick. Our goal has been to completely […]

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Kilkenny joins TBWA Dublin as creative director

John Kilkenny has been made creative director at TBWA\Dublin as creative director. Kilkenny has been involved some of Ireland’s foremost campaigns in recent years, as senior art director at Publicis and more recently as creative director with Boys and Girls. His work includes Brown Thomas, Dulux, NoNonsense, Meteor, Nissan, Cadbury and TG4. In film, Kilkenny’s […]

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Alcohol Bill to cut media ad revenue by €20m

The Government’s Public Health (Alcohol) Bill will slash media ad revenue by €20 million with Ireland’s outdoor advertising industry, broadcasters and newspapers badly affected by the new laws, a report by economist Jim Power (above) warns. The report claims out of home (OOH) media will see cuts of €11m, broadcast media of €7m and print media […]

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Nolan gets top management job at Mindshare

As part of a restructure by WPP’s GroupM, Ken Nolan has been promoted to chief operating officer (COO) at Mindshare. The move coincides with Emma O’Doherty (above) stepping down as Mindshare’s managing director for personal reasons. She now become chief planning officer. As COO, Nolan will take charge of day-day to day operations and management. […]

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Eir goes with wacky lines for new campaign

Flying a drone with your smartphone, mapping a course with your mobile or even watching the match from the middle of the sea, Eir’s latest brand campaign brings the possibilities of its network to life. Following on from Eir’s rebrand almost two years ago, the company’s new strategy conveys how the brand empowers everyday life. […]

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