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Iconic Irish ads to mark World Television Day

Each year, on November 21, RTÉ joins the EBU, EGTA and broadcasters across the world to mark World Television Day. This year, RTÉ, in partnership with the IFI Irish film archive and the Broadcasting Authority of Ireland (BAI), will celebrate the power of TV by broadcasting a specially curated selection of iconic Irish ads from the […]

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Safefood ads urge parents to start kids healthily

Safefood and the HSE hve launched a new advertising campaign created by Target McConnells called Start. The ads focus in on the importance of eating well in maintaining a healthy weight for children. The campaign is the first in a five-year public awareness initiative aimed at addressing the public health issue of excessive weight and obesity. […]

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Cinema ad highlights constant fight to breathe

A new 60-second ad aimed at showing the constant battle faced by people in having to fight for every breath they breathe is now showing in cinema. ‘Fight to Breathe’ invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it shows how life for […]

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Radio ads expert to address AAI Toolkit event

Acclaimed radio writer and producer Paul Burke (above left) will talk about the importance of creating engaging ads across all channels, but particularly for radio, at the November Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar. The London-based creative will also discuss the significance of sound in both TV and radio commercials. Burke will […]

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Experiential used to roll out Fifa 18 in Dundrum

To mark the launch of Fifa 18, EA Sports activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Held over a weekend, shoppers could avail of EA Sports impressive Fifa 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche […]

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Tourism Ireland reviews its media and creative

Tourism Ireland is to launch a process to appoint lead global creative and media agencies with Creativebrief acting as pitch doctor. Currently working with Publicis London and Carat/i-Prospect, the all-Ireland body is following a statutory requirement to re-tender for these services every seven years. The agencies are due to be appointed next May. Tourism Ireland is […]

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McCannBlue hits streets in search of insights

McCannBlue hit the streets of Dublin this week to unlock the real ‘Truth About Street’. The agency is part of a study involving McCann in over 100 markets. The Dublin agency team is among 20,000 employees out to dig deep in their locale to understand the richness and diversity of local culture and the effect on […]

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IAPI to pay homage to classic Irish TV ads

Re-Story is an upcoming event hosted by IAPI and the IFI Irish film archive to celebrate the creativity of TV ads in Ireland from the 1960s, 70s and 80s. The event will draw from 2,000 rolls of film salvaged, catalogued and restored by the IFI, including Guinness ‘Island’ created by Arks in 1977, which went […]

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Guinness toasts cowboys who do the ride thing

                                A new Guinness TV ad telling about the Compton Cowboys is now showing across Ireland and the UK. It is the latest chapter in the brand’s ‘Made of More’ series, saluting real people who show unexpected character to enrich […]

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Glanbia fresh on OOH with MyMilkMan.ie poster

Glanbia’s milk delivery service MyMilkMan.ie has launched an out of home campaign through PML. Planned by Carat with creative by Irish International BBDO, the ads shows how it is easier than ever to get milk delivered as it’s just a click away. The brand is running on the capital’s latest OOH addition – JCDecaux’s Digipole […]

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TV ads need to be better targeted, UCL reports

TV ads must be targeted to individual households to combat viewers skipping the ad breaks new research by University College London (UCL) School of Management claims. Television advertisers could save costs and increase their response rate by better understanding viewer behaviour and providing smarter targeted TV ads. In the study, Professor Yiting Deng from UCL School […]

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Alvarez replaces Clancy as MD at Spark Foundry

PHD deputy managing director Sandra Alvarez is to take over from Michael Clancy as managing director of Core Media’s Spark Foundry, which up to recently was known as Mediavest. Alvarez held a number of senior roles at Omnicom Media Group (OMG). She began as a planner at OMD in 2006 before becoming a senior account […]

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GroupM agencies to be renamed Wavemaker

WPP-owned GroupM is to rebrand its merged MEC and Maxus media agencies as Wavemaker. In a statement, GroupM said “making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent… our positioning is a compelling manifestation of that purpose.” GroupM CEO Bill Kinlay […]

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