Dynamo has been officially certified as a B Corporation, marking a major step in the creative agency’s commitment to building a more responsible and transparent model for its branding and advertising business. The certification places Dynamo among a small number of Irish companies — and only a handful of creative agencies — to have achieved B […]
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Tenth Man’s gas time with BGE hurling ads
In line with the launch of the GAA All-Ireland Senior Hurling Championship season, Bord Gáis Energy (BGE) has unveiled its latest ‘Know Your Power’ campaign, developed in partnership with creative agency The Tenth Man, celebrating the passion, intensity and deep-rooted culture that define hurling — brought to life through personality and humour. Building on its […]
Adman Ken Flynn remembered by Breandán O’Broin
The end of a whirlwind A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading proponents. As art director, creative director and agency founder, his career started in Young Advertising and followed by way of CDP Associates, Arrow, DDFH&B, and […]
Three Irish entries in Effie world final
Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]
Emerging film talent to be honoured
Ireland’s next generation of filmmakers will be honoured at the 11th annual Emerging Director Awards (EDAs). Recognising excellence in directing, cinematography, editing, and production, the EDAs are specifically designed for creatives with five years or less of professional experience, helping to bridge the gap between emerging talent and the wider industry. The awards serve as […]
Aoife Joyce takes on new role at IAPI
Former OMD executive Aoife Joyce has joined the Institute of Advertising Practitioners in Ireland (IAPI) where she takes on the new role as director of commercial development and partnerships. Announcing the appointment, Siobhán Masterson, chief executive, IAPI said Joyce will have the task of developing the institute’s commercial partnerships. Roles Joyce spent 15 years at […]
Droga5 rolls out new VHI work
Droga5 Dublin, part of Accenture Song, has launched its latest campaign for the VHI healthcare provider. Entitled ‘When It Means Everything’, the campaign marks the latest step in VHI’s ongoing evolution from a traditional health insurer to a total healthcare provider, spotlighting the breadth and depth of services available to its members. Awareness Designed to […]
F&B adds BnM renewable energy
Forsman & Bodenfors (F&B) Dublin has been appointed to handle strategic and creative work for BnM (formerly Bord na Móna), following a competitive tender process. The client declined a request from Marketing.ie to disclose the other agencies that were asked to pitch for the business. Ogilvy previously worked on the Bord na Móna account. The […]
ASA consults with public on code
The Advertising Standards Authority (ASA), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has launched a six-week public consultation on the future scope and content of the code of standards for advertising and marketing communications, aka ‘the code’. The code sets out the standards that advertisers, agencies, and […]
Wilson Hartnell’s Michael Maughan dies
Michael Maughan, former chairman of the Wilson Hartnell group, has died. He was largely responsible for the agency’s revival in the 1970s and 1980s. The growth of WH was one of the most significant developments in Irish advertising during that period, and the agency became one of Ireland’s top full-service agencies with Frank Young as […]
Guaranteed Irish rolls out G campaign
Guaranteed Irish launched its new nationwide campaign for Guaranteed Irish Month at Cork Airport, calling on consumers to ‘Look out for the G’ and support businesses that support Ireland. The month-long initiative will be showcased prominently across retail, forecourts and transport hubs. In today’s world, trust matters more than ever. Shoppers are conscious about where […]
Folk VML creates new BoI work
Bank of Ireland has a new brand campaign entitled ‘Right with you’ which was developed by WPP’s Folk VML as creative lead. The platform is aimed at providing examples of how the bank supports customers with the right advice, products and tools at the moments that matter most, enabling bank customers to have greater financial […]
Ingarfield appointed new ICAD president
The Institute of Creative Advertising and Design (ICAD) has announced its leadership team for 2026, with Alex Ingarfield appointed president and Keith Bradley as vice president. Ingarfield is a creative director at Droga5 Dublin, having started her career in South Africa at FCB, BBDO and Ogilvy working with on Audi, VW, L’Oréal, Heineken and Mondelez. In […]
