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Core tops Ireland’s media spend list

Core has strengthened its ranking as Ireland’s biggest media agency group figures released by international research company COMvergence indicate. The billings and market share report shows that WPP Media’s Mindshare retained its position as the country’s top media agency network. Core recorded billings of €302 million in 2025, with a 29 per cent market share. […]

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Publicis scoops Cannes grand prix for Heineken

Publicis Dublin was awarded a highly-prized grand prix at the Cannes Lions international creative festival in the south of France for its ‘The Pub That Refused to Die’ work for Heineken Ireland. The campaign helped pub-goers in Kilteely, Co Limerick, save their local bar from closure. Thinkhouse and Dentsu collaborated in the work. The campaign […]

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Tenth Man wins Virgin Media

Virgin Media Ireland has appointed The Tenth Man as its creative agency following a pitch with Thinkhouse. The incumbent, Publicis Dublin, did not present. The new partnership will see The Tenth Man, led by former Paddy Power marketing boss Ken Robertson, handle creative work across Virgin Media’s broadband, mobile, TV and entertainment portfolio. The first […]

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Aer Lingus 90th anniversary ads take off

Aer Lingus has unveiled a new brand campaign to mark its 90th anniversary, which celebrates its longstanding commitment to  connecting Ireland with the world. It’s centred around a simple truth: as remarkable as those journeys are, there is one place the airline has always brought people, and always will continue to do so – home.  […]

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Twomey re-elected as EASA chair

Orla Twomey, chief executive of the Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards in marketing communications, has been re-elected to chair the European Advertising Standards Alliance (EASA) for a second term at EASA’s biannual meetings in Milan. Guidance Based in Brussels, EASA is a […]

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123.ie launches No Drama Llama

123.ie has a new brand platform to mark 24 years of insuring its customers. ‘No Drama Llama’ connects to a moment customers know well: the small thing that goes wrong and turns an ordinary day upside down,  the leak, the bump in the car park and the calm that comes from knowing the rest of […]

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Paddy Power flips ad for Ivory Coast

A new tactical advertising campaign by Paddy Power encourages Ireland fans to support Ivory Coast; all because the team’s flag mirrors the Irish tricolour. The Republic of Ireland may have missed out on qualifying for the 23rd World Cup finals, but Irish fans can still have skin in the game, thanks to a novel out […]

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IDL’s Oskar Persson joins ASA board

Irish Distillers Pernod-Ricard’s head of brands for the Irish market Oskar Persson has joined the board of the Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards possible of marketing communications in Ireland. The board’s job is to oversee the ASA’s business activities and performance, and […]

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Norton saddles up for Revolut ads

Revolut, the European-licensed bank with more than 75 million customers worldwide and 3.4 million sign ups – or 80 per cent of adults in Ireland – has hired Graham Norton to front its first major marketing campaign in the country. The ‘Welcome To My Bank’ challenges the ‘stuffy’ status quo of high-street banks operating in […]

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Dynamo certified as a B Corporation

Dynamo has been officially certified as a B Corporation, marking a major step in the creative agency’s commitment to building a more responsible and transparent model for its branding and advertising business. The certification places Dynamo among a small number of Irish companies — and only a handful of creative agencies — to have achieved B […]

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Tenth Man’s gas time with BGE hurling ads

In line with the launch of the GAA All-Ireland Senior Hurling Championship season, Bord Gáis Energy (BGE) has unveiled its latest ‘Know Your Power’ campaign, developed in partnership with creative agency The Tenth Man, celebrating the passion, intensity and deep-rooted culture that define hurling — brought to life through personality and humour. Building on its […]

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Adman Ken Flynn remembered by Breandán O’Broin

The end of a whirlwind A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading proponents. As art director, creative director and agency founder, his career started in Young Advertising and followed by way of CDP Associates, Arrow, DDFH&B, and […]

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Three Irish entries in Effie world final

Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]

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