Leinster and Ireland full-back Hugo Keenan has agreed a brand ambassador deal with Glanbia sports nutrition brand Optimum Nutrition. Keenan joins fellow rugby player Marcus Smith and Irish athletes Emma Duggan, Sean Finn and Nadia Power in fronting for the brand. ON is also the performance nutrition partner of Leinster Rugby, providing products and nutritional […]
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Evoke sponsors women’s cricket
DMG Media has signed up as the new media partner of Cricket Ireland with its women’s website Evoke fronting Cricket Ireland’s Super Series premier domestic women’s competition. The partnership coincides with Cricket Ireland becoming only the second sport in Ireland to offer full-time professional playing contracts for women last year. National programmes have been launched […]
Certa fuel Ireland women’s cricketers
DCC-owned fuel supplier Certa has signed up as title sponsor of the Ireland women’s cricket team for an undisclosed fee. The two-year partnership follows cricket become only the second sport in Ireland to offer full-time professional playing contracts for women. The senior squads’ recent performances has seen them become the 10th ranked team in the […]
DMG extends ties with Curragh Racecourse
DMG Media has announced that it is continuing its long standing partnership with the Curragh Racecourse into 2023 and will work together in developing various initiatives across the group’s titles. The partnership kicks off on day one of this year’s Curragh racing season on Saturday, March 25 with the first of three races titled the […]
123.ie in three-year run with Athletics Ireland
Irish insurer 123.ie has signed up as the official partner to Athletics Ireland in a “six-figure deal” supported by marketing and promotional spend. The deal will see the ‘Give better a try’ insurance company invest in a sport that is riding the crest of a wave following a host of outstanding performances both domestically and […]
Amgen again sponsors Cuala
Amgen has signed a new deal renewing its sponsorship of Cuala GAA for the 2023 and 2024 seasons. The biotech company will support Cuala’s adult football and camogie teams for 2022 and sponsor the adult hurling team from January 2023. Amgen’s ties with the Dalkey-headquartered GAA club also extends to education and employment incentives. Amgen […]
Core targets partner for Tallaght Stadium
Core Sponsorship is working with South Dublin County Council (SDCC) in a tender process for the naming rights to Tallaght Stadium, the home of Shamrock Rovers Football Club. The naming rights deal is due to run for six years and the name Tallaght will remain part of the venue’s title. Owner SDCC is investing €11.5 […]
Core hired to find Triathlon Ireland sponsor
Triathlon Ireland has commissioned Core Sponsorship to help secure a new title partner from next year. The body governs the sport of triathlon (swim-bike-run) and paratriathlon throughout the island of Ireland. With more than 18,000 active members and around 200 events annually, Ireland has the fifth highest participation rate for triathlon in the world. Triathlon Ireland […]
Lowry signs up as Jameson ambassador
Golfer Shane Lowry has agreed a deal with the French international drinks company Pernod Ricard to act as their brand ambassador for Jameson in a three-year deal, the value of which was not revealed. Global marketing director at Irish Distillers Pernod Ricard (IDPR) Brendan Buckley said that some people might say this could be the […]
TG4 extends support for ladies’ football
TG4 has agreed a five-year extension of their sponsorship of the All-Ireland Ladies Football county championships, with the new deal with the Ladies Gaelic Football Association (LGFA) set to last until the end of the 2027 season. No details of the value of the deal were disclosed, which will see the partners work together to […]
Beko & Leinster GAA launch club champion
Beko and Leinster GAA have launched the 2022 Beko Club Champion, an initiative open to all clubs in the province. People are asked to nominate a club or a club member to be in with a chance of winning €1,000 worth of gear. The 2022 Beko Club Champion aims to reward and celebrate local GAA […]
Kellogg on a new high as Skyline sponsor
Kellogg has signed up as the title sponsor of the Skyline Tour tourist attraction at Croke Park. Renamed the Kellogg’s Skyline, the news follows a ten-year partnership between the multinational food cereal and snack brand and the GAA through their annual summer camps, Kellogg’s GAA Cúl Camps, which has seen over 1.5 million youngsters take […]
Life Style Sports strikes deal with Katie McCabe
Sports retail chain Life Style Sports has signed up footballer Katie McCabe as a brand ambassador. McCabe, 26, captains the Republic of Ireland women’s national team and plays her club football with North London club Arsenal Ladies. She holds the record as the national squad’s youngest captain and has played a key role in pay […]
