Ireland’s top marketers are reminded that there are just over two weeks left to enter this year’s Marketer of the Year (MotY) competition. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of driving growth […]
Archive2026
Boys+Girls spreads kids joy of Jacob’s
Jacob’s has a new campaign called ‘Bakes It Better’ created by Boys+Girls. The campaign focuses on the realities, frustrations and humour of everyday family life. It moves away from the polished portrayals of family life often seen in food ads, and instead focuses on moments when things go wrong, and how a Jacob’s biscuit can […]
Vodafone offers SMEs pitchside ads
Vodafone Ireland is seeking entries for its ‘See Your Business Pitchside’ contest. Now in its fifth year, the competition which is open to Vodafone Business owners, has seen over ten SMEs receive up to €300,000 worth of free stadium advertising. Brand owners are offered pitchside ads with their names appearing on screens around the Aviva […]
McDonnell joins FirstLight board
Former chairman and chief executive of Dentsu in Ireland Liam McDonnell has been appointed as a director and board member of FirstLight, the organisation that provides support, help and counselling to parents bereaved following a sudden infant death. FirstLight’s story began in 1975 with the Berry family and the death of their son, Brendan. McDonnell […]
Katie Taylor fight gets 1.6m viewers
RTÉ reported a peak audience of 1.6 million TV viewers for Katie Taylor’s farewell fight against French boxer Flora Pili in Croke Park on Saturday. The average audience on the night was 973,000 viewers which represents a 74 per cent of the total market, with the audience peaking in the final round of the bout […]
Murray heads Core’s social
Core has appointed Andrew Murray as director of social content. He will be responsible for bringing together the agency group’s strategy, creativity, media, data and performance to create social content for clients. It includes Core’s appointment as social agency partner for Musgrave’s SuperValu and Centra, alongside strategic hires and other new business wins. He has […]
One Fab Day to stage awards
DMG Media’s One Fab Day wedding platform has announced the launch of its annual awards, a new programme designed to recognise excellence, innovation and outstanding talent across Ireland’s wedding industry. The inaugural awards will take place at the College Green Hotel in Dublin in November, when guests will gather for a red-carpet event. Benchmark Positioned […]
Heineken wins Ryder Cup rights
Heineken Ireland has signed a deal with Ryder Cup Europe to become the official beer, cider and stout supplier to the 2027 Ryder Cup at Adare Manor, with its drinks available in bars, the spectator village, hospitality areas and premium experience suites. The Dutch brewer has strong links with the Irish Open through both Heineken […]
Lidl in tie-up with RTÉ for Taylor fight
RTÉ has agreed a media partnership with Lidl Ireland around Katie Taylor’s clash with Flora Pili at Croke Park this weekend. The deal – details of which were undisclosed – was brokered by WPP Media’s EssenceMediacom, includes sponsorship of the fight broadcast on RTÉ2, RTÉ Player and RTÉ 2FM and fight build-up including the press […]
Core ads dig into food’s grassroots
Core has launched the first campaign for the agri-food collective Our Food Roots called ‘We Make Greatness From Grass’. The campaign features a fictional farming crew using the confidence, energy and attitude of rap culture to encourage a younger audience, two or more generations removed from farming, to see the importance of Irish farming in […]
James Scott-Lennon to lead Accenture Song
Accenture has appointed James Scott-Lennon as lead of Accenture Song in Ireland, owner of creative agency Droga5 Dublin. He brings nearly 20 years of experience in management consultancy. He has been a member of Accenture Song’s Ireland leadership team for more than three years and most recently led its practice to help clients service customers. […]
Irish Times rolls out push for podcasts
The Irish Times has unveiled a new identity across its podcast portfolio, aimed at creating a more cohesive and distinctive visual presence for listeners wherever they engage with the brand’s podcast content. The refresh, devised by Core Creative, introduces an overarching podcast lock-up and refreshed artwork across flagship titles and new series. Topics A new […]
Mercedes drives trust in The Traitors
As the car partner for the new series of The Traitors Ireland, Mercedes-Benz Ireland has launched a TV campaign featuring the electric Mercedes-Benz GLC SUV. Created by Nick Kelly’s NK Creative and produced by Reblis Films, the campaign features four 10-second ads that tap into the deceit and mistrust of the hit reality show. Stephanie […]
