RTE has appointed Cawley NeaTBWA as its creative agency for Saorview, its free-to-air digital TV service due to be launched in May. Chemistry, Leo Burnett and Publicis QMP also pitched for the account.
RTE says Saorview will offer viewers more channels, high definition (HD), higher quality sound, on-screen programme menus and digital teletext, all without monthly subscription fees or contracts.
Cawley NeaTBWA has handled a host of RTE campaigns, including the current ‘Come Together’ series for 2FM with Ryan Tubridy, Colm Hayes, Hector O hEochagáin, Lucy Kennedy and Baz Ashmawy.
Elsewhere in adland, DDFH&B-JWT is understood to have won SuperValu after a three-way pitch with Cawley NeaTBWA and the incumbent, McCann Erickson. SuperValu is still under contract to McCann.
