The Marketing Society is calling on agencies to enter its fourth annual Research Excellence awards. This year’s closing date for entries is Wednesday, November 7. The awards ceremony will be held as part of the society’s Christmas lunch in the Shelbourne Hotel on December 14. Awards sponsors include MCCP, Fieldwork Future, The Grafton Suite, Empathy Research and Rockview Field Resource.
Last year, Behaviour & Attitudes won the grand prix for its consumer segmentation work for Eircom’s Meteor and eMobile mobile puzzle. B&A director Luke Reaper (above) later gave talks on the campaign, which won the brand development and strategy category. SparkQual picked up two awards, each for Unilever’s HB Happiness. Red C Research won the innovation award for its insights during RTE’s election coverage.
For details on the awards’ criteria, categories and judges click on http://www.marketingsociety.ie/awards