IAB Ireland has welcomed the launch of global ad coalition as international trade associations and companies involved in online media joins forces to improve consumer advertising experiences. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB), a coalition member which announced the initiative at dmexco, the global conference for digital marketers in Cologne, said advertising funds the diversity of information, entertainment and services on the free internet, but that does not give business a licence to abuse goodwill.
“It’s essential industry creates standards to assure that consumers get safe, fast, secure delivery of the sites and services they love,” Rothenberg added. Founding members and supporters of the coalition include the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), European Publishers Council, Google and GroupM.
Other members include national and regional IABs, Network Advertising Initiative (NAI), News Media Alliance, Procter & Gamble, Unilever, The Washington Post and the World Federation of Advertisers (WFA). Suzanne McElligott (pictured above), CEO, IAB Ireland, welcomed the global initiative and said her organisation will actively support the coalition.