McLoughlin teams up with Rothco

Gary McLoughlin, Dialogue

Gary McLoughlin has quit as managing director of Dialogue to head up a new promotions agency backed by Rothco. McLoughlin has been in talks with Rothco managing director Patrick Hickey since November. The new agency’s name has yet to be confirmed. McLoughlin joined Dialogue as deputy MD in 2009 from Cawley NeaTBWA where he was client services director. In 2012, he was appointed MD by founder Michael Killeen.

The new agency will be based up the street from Rothco in Fitzwilliam Square.

It is understood that no other Dialogue staff members are joining McLoughlin in setting up the new agency. News of his departure follows Dialogue’s renewed links with OwensDDB. Working to the proposition ‘sales overnight, brand over time’, Killeen’s agency has worked for the AA, AIB, Aer Lingus, Amdocs, (a US company with Middle Eastern ties), Britvic, Danone, Valeo Foods and Dublin’s Convention Centre.

The agency handled An Post for many years but the two went their separate ways in 2012.

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