Liberty Insurance has completed a review of its digital agencies. DDFH&B Group’s RMG, run by Mark Millard, has replaced In the Company of Huskies for social media and search engine optimisation (SEO) tasks. Rothco will now be asked to develop digital creative in addition to its existing above the line remit. The agency handled Liberty’s major launch in Ireland.
The insurer’s digital review was handled by Heather Kennedy, who has extensive agency experience. She recently launched the GoLolly financial platform allowing ‘tweens’ (8-12-year-olds) to save, spend and share cash gifts online. On the PR front, UTV Ireland has hired PSG to handle consumer projects after a three-way pitch with WHPR and Kennedy.