DIT advertising students will present their end-of-year to industry on a campaign for the Road Safety Authority (RSA). A brief has been set by the RSA and its agency Irish International asking the MSc students to devise a campaign aimed at persuading motorists not to send text messages while driving.
The RSA brief is the course’s final project. It gives students an opportunity to show their skills by developing a campaign from start to finish. The students are divided into two ‘agencies’ and over six weeks they conduct research, devise strategy, formulate media plans and develop creative work.
The campaigns will be pitched to the RSA and an adland audience in DIT Aungier St on June 9. The first advertising student programme began in 1977 and was certified as an NFQ level 9 masters degree in 1999.
Getting briefed: DIT students Elaine McDonald and Brian Lanigan, MSc programme co-ordinator Rosie Hand, Brian Farrell, communications officer, RSA and students Roseanne Cronly and Naoisa O’Brien.