20 Questions: Emma Walls, Glenisk

Emma Walls, GleniskEMMA WALLS is marketing director of Glenisk, a dairy producer which she says was doing organic before it became trendy. She joined the company almost seven years ago, having been an account director at Ogilvy for eight years and an independent
PR consultant. She has a BA in humanities and media from the University of Ulster. She was a finalist in last year’s Marketer of the Year.

01 When are you happiest?
Christmas Eve

02 What’s your most treasured possession?
My home

03 Facebook, Twitter or LinkedIn?
Twitter; brevity is underrated

04 What’s the worst job you’ve ever done?
Cleaning toilets during college was neither fragrant, nor fulfilling but
I never had a job which was worse than being unemployed

05 Your favourite writers?
Colum McCann; Margaret Atwood; Caitlin Moran; Dr Seuss

06 Last music you bought?
The Killers. I’ve a knack for ‘discovering’ bands five years after
everyone else

07 A film you’d watch again tonight?
Shrek: funny and subversive

08 What do some people think about you that isn’t true?
That I have a plan

09 What keeps you awake at night?
Ordinarily nothing. Occasionally small children

10 Which words do you overuse?
Words beginning with F

11 Your favourite ad?

John Lewis Christmas 2011 for insight, execution and impact

12 Your favourite gadget?

Is a toaster still a gadget? Otherwise, my iPhone

13 A brand experience that disappointed you?

PETA. Protect animals/objectify humans. Tired

14 What living person do you most admire?

Malala Yousafzai, the Pakistani teenager who stood up to the Taliban

for her right to an education and almost paid the ultimate price for it

15 Most embarrassing experience?

Falling down – frequently, publicly, inelegantly

16 Someone or something that strikes you as beautiful?

My mother

17 In what other era would you like to have been born?

Early 20th century. I would have made a kick-ass suffragette

18 Best advice you’ve heard?

That a decision based on what you believe will always produce a

better outcome than a decision motivated by what you fear

19 What would be your fantasy act of heroism?

Landing a 747, after the pilot and co-pilot had the fish etc

20 You’re on Death Row, what’s your last meal?

Yogurt, of course

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