Lisa Comerford is consumer marketing director for Eircom and Meteor. Her career began with Communicorp identifying international business opportunities in radio and multimedia. She moved to Lansdowne Market Research before returning to the client side with Coca-Cola Ireland, first as head of research and insights and later marketing the flagship brand. She launched her own consultancy in 2005, specialising in insight generation, business planning and brand and strategy development. She joined Eircom as head of brand and communications at the start of 2010 and two years later added the remit for Meteor.
01 When are you happiest?
Driving down to Kerry on a long weekend
02 What’s your most treasured possession?
My sense of humour
03 Facebook, Twitter or LinkedIn?
All three
04 What’s the worst job you’ve ever done?
None springs to mind. Even with summer jobs in college, I’ve been pretty lucky
05 Your favourite writers?
Sebastian Barry, AA Gill and Paul Howard
06 Last music you bought?
Can’t remember. I streamed ‘Coming Up for Air’ by Kodaline on Spotify
07 A film you’d watch again tonight?
The Imitation Game
08 What do some people think about you that isn’t true?
That I did lots of training for the Special Olympics 10k run in Limerick
09 What keeps you awake at night?
Early flights to London the next day
10 Which words do you overuse?
Why? Why not? How can we…? So…
11 Your favourite ad?
The John Lewis ad from Christmas 2011 got me every time
12 Your favourite gadget?
My Samsung Galaxy S6 Edge
13 A brand experience that disappointed you?
A five star hotel in Spain which over-promised and under-delivered
14 What living person do you most admire?
Commander Chris Hadfield
15 Most embarrassing experience?
Too many to mention
16 Someone or something that strikes you as beautiful?
Sunset over Derrynane Harbour
17 In what other era would you like to have been born?
The 40s, so I could have lived through the 60s
18 Best advice you’ve heard?
Pick your battles and don’t sweat the small stuff
19 What would be your fantasy act of heroism?
Removing passport control in the arrivals hall in airports
20 You’re on Death Row, what’s your last meal?
Lots of shellfish and a nice glass of white wine
