Diageo continues to be the highest spending advertiser on out of home (ooh) formats for the first half of 2015, new figures show. The latest Posterwatch report by outdoor specialist PML Group shows the drinks giant – whose brands include Guinness stout and Smirnoff vodka – has increased its ooh investment in 2015 and is […]
ArchiveJuly, 2015
20 QUESTIONS… Lisa Comerford, Eircom
Lisa Comerford is consumer marketing director for Eircom and Meteor. Her career began with Communicorp identifying international business opportunities in radio and multimedia. She moved to Lansdowne Market Research before returning to the client side with Coca-Cola Ireland, first as head of research and insights and later marketing the flagship brand. She launched her own […]
Agencies reminded about entering Sharks
Agencies are reminded that the deadline for campaign entries for this year’s Sharks creative festival in Kinsale is August 8. The festival is a showcase for the world’s top creative campaigns and attracts some of the best exponents in advertising, film, design and digital communications. Media agencies are invited to submit award entries in eight […]
Investec backs Irish showjumpers
Investec and Horse Sport Ireland (HSI) has become the first ever corporate sponsor for the Irish show jumping team. The partnership sees the finance house sponsoring Team Ireland’s involvement in next month’s Discover Ireland Dublin Horse Show at the RDS and FEI European Championships at Aachen in Germany. It is a key stage for HSI as […]
Lloyds Pharmacy sponsors Liveline
RTÉ Radio 1 has announced Lloyds Pharmacy as the new Liveline sponsor for a year in a deal brokered by Core Media’s Livewire and Mediaworks. The afternoon phone-in show presented by Joe Duffy has an average audience of 382,000, making it the second most listened to show on Irish radio after Morning Ireland. The Liveline […]
TV3 sold to UPC for over €80m
UPC Ireland, a wholly-owned subsidiary of Liberty Global, has entered into an agreement with Doughty Hanson to buy TV3 for €80 million with an extra €7m payable based on TV3 hitting certain targets. Doughty Hanson paid €265m for TV3 in 2006. Chief executive David McRedmond and commercial director Pat Kiely are among those with a 9.5 […]
PML rolls out OOH summer campaign
PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]
McCannBlue adds DBS account
McCannBlue has won the advertising and digital account for Dublin Business School (DBS) after a competitive pitch. Marketing manager Eimear Kearney said with DBS marking 40 years it was important they leverage their position as Ireland’s leading independent business college. McCannBlue worked with Interpublic media agency Initiative in winning the account. McCannBlue has also added […]
