Ireland has bucked the negative trend this year as the only nation brand in the top 20 to record a positive brand value growth, up 11 per cent to US$670 billion, Brand Finance reports. The strong performance is largely attributable to its forecasts being impacted less than other countries – a major plus given the […]
ArchiveNovember, 2020
Hospice makes first online Christmas appeal
With its fundraised income expected to be down by around a third this year, Our Lady’s Hospice & Care Services (OLH&CS) is asking people and businesses to support its annual Light Up A Life Christmas appeal. It is the first time in the fundraiser’s 28-year history that the event is not physically taking place at […]
Tesco says Christmas starts in early December
A new study by Tesco Ireland shows that most adults surveyed believe that Christmas starts at the beginning of December with more than half (55 per cent) planning to decorate their homes and put up a Christmas tree around that time. Tesco’s Christmas Trends Report points to how consumers plan to shop and what they […]
IAPI in election mode in November
IAPI is holding an election for four vacancies on their 10-member board as Charlotte Barker, Mark Nutley, John Mathews and Gemma Gilmore reach the end of their term. Nine nominations were received for the opening positions and voting is underway. The five nominees putting themselves forward for MD vote to the board are: Adrian Fitz-Simon, creative […]
Colm Meaney fronts Aldi’s Christmas ad
German discounter Aldi has premiered its Christmas ad which sees the return of cartoon character Kevin the Carrot. The plucky vegetable’s safe landing follows his appearance in a teaser ad with flying Top Gun-style in a fighter jet with co-pilot Turkey. Kevin was left adrift with a flaming parachute, posing the question – will he get […]
Sky extends AdSmart roll out on Virgin
Virgin Media and Sky has announced that AdSmart from Virgin Media will be available on the Sky platform in Ireland from November 9. The launch will allow Irish advertisers to target a potential audience of more than 500,000 Sky households, with the addition of the Virgin Media platform in 2021 further extending the household reach […]
Steps in recreating CX after a pandemic
CP2 Experience managing director Mark Gould has five steps Irish businesses should implement to recreate customer experience (CX) for a post-pandemic market. Gould says we have almost run out of adjectives to describe the current pandemic and the impact it has had on every aspect of our daily lives as individuals, families, consumers, and employees. […]
Lidl’s Christmas ad debuts on Late Late
BBDO will kick off its Christmas campaign with a TV ad on this week’s Late Late Show on RTÉ One. The magical cross-platform campaign stars a team of busy elves, who come to life when the store is closed for the night and indulge themselves in festive fare. Led by BBDO creatives Gerry McBride and James Carr, […]
Diageo launches new pubs helpline
Diageo is rolling out a freephone support phoneline for pub owners, their staff and their immediate families affected by the pandemic. The new bar helpline is financed as part of the €14 million Guinness Raising the Bar fund set up by Diageo this summer and is staffed by a team of counsellors and finance experts […]
Covid-19 posters earn creatives IDI grand prix
A campaign calling on Ireland’s creative industry to design and donate inspiring posters of optimism, resilience and hope in the fight against the coronavirus pandemic won the grand prix in the Institute of Designers in Ireland (IDI) DI 2020 Awards. A total of 1,278 Creatives Against Covid-19 posters raised €235,000 in funds for Women’s Aid […]
Premier Sports to show Autumn Nations games
Premier Sports is to show 12 live and exclusive Autumn Nations Cup games in November and December in the Republic of Ireland. The first tournament is in place of the usual autumn internationals so teams can avoid extended travel due to Covid-19 with eight teams participating – Ireland, England, Scotland, Wales, France, Italy, Georgia and […]
Tourism Ireland CEO tops social media list
Tourism Ireland CEO Niall Gibbons has emerged as the most influential Irish leader on social media this year, the first Social CEO Report released by The Reputations Agency (TRA) shows. The report analysed the social media activity and LinkedIn profiles of the CEOs of the 100 organisations featured in TRA’s Ireland RepTrak® study from March […]
Great Reset workshop to be hosted online
Creative minds in advertising, marketing, the media and PR are invited to take part in a Great Reset workshop hosted by The Purpose Disruptors to respond to and collaborate in tackling climate breakdown at 1pm this Friday. The goal of the gathering is to get input from across the industry and identify areas and themes […]
