Irish consumer confidence has fallen to an eight-year low as the consumer economy collapsed amid the disruption caused by the current Covid-19 pandemic, the latest Consumer Market Monitor from the Marketing Institute and the UCD Michael Smurfit Graduate Business School indicates. The study shows that disposable income was down by at least 25 per cent. […]
Archive2020
Vaccine a must for some in going to live events
Almost one in two Irish adults say they will only turn up to live sports events and concerts when a vaccine for Covid-129 is available, the latest sponsorship market monitor by the Onside agency shows. The study indicates that various team contact sports fan bases across GAA, rugby and Irish soccer are largely aligned on […]
Lottery turns to out of home to salute winners
The National Lottery is using digital out of home (DOOH) formats to celebrate past winners of Lotto jackpots. The campaign runs on formats including Tesco Live, Digitower and Applegreen digital nationwide. It calls out Castlebar as Ireland’s luckiest town for lotto winners and marks ‘winiversaries’ of specific stores and locations where customers won big. The […]
News Ireland goes with private audits
Following an announcement from the ABC extending publisher reporting options, News Corp-owned News Ireland has confirmed that it plans to undertake private auditing with immediate effect, as it shifts focus to a more comprehensive analysis of reach for its Irish Sun, Irish Sun on Sunday and the Irish editions of The Times and The Sunday […]
An Post to deliver €2m in SME supports
An Post has launched €2 million in supports for small and medium enterprises (SMEs) aimed at helping them kick-start their businesses and boost their online presence during the Covid-19 crisis. The State postal firm has introduced discounted prices for An Post parcel services by at least a quarter and is also about to roll out […]
JCDecaux reconnects with commuters
JCDecaux has launched a new campaign to welcome people back outdoors as the country takes its first tentative steps out of the lockdown and posting can take place again on paper formats for the first time since March 27. The campaign designs represent different cohorts of the population enjoying the outdoor settings that are available […]
Wood says crisis firms up pivot towards digital
Dael Wood on how in recent weeks the lockdown arising from the Covid-19 coronavirus pandemic has shown the reality of consumers living life through digital platforms Dentsu Aegis Network recently published their Conscious Consumer research study and while the field work preceded the Covid-19 lockdown, it offers some insights into how Irish consumers are living […]
O’Doherty heads up client services at Mindshare
Emma O’Doherty has taken on a new role as chief client officer at Mindshare. She has worked at GroupM for the past 20 years and was most recently on secondment at MediaCom where she ran the agency team servicing the Sky Ireland account. Before that, she was Mindshare’s managing director for over six years and […]
Aviva marks a decade as stadium sponsor
Insurance company Aviva is marking the 10-year anniversary of the official opening of the Aviva Stadium on Lansdowne Road. Since its rebuild, the 51,700-seater stadium has played host to 7.2 million fans at rugby, football, concerts, community and cultural events. Since 2010, the stadium has hosted 88 rugby matches, 90 football matches and 14 concerts. […]
Carey to also lead Three’s UK marketing teams
Three UK has confirmed that Elaine Carey has been appointed as chief commercial officer in addition to her role with Three Ireland. Carey will lead the customer and marketing teams in the UK, driving closer collaboration between the two markets. For Three UK, her brief will be to drive growth by maximising the platform of […]
Good Grub provides kids with fresh fruit and veg
PR and marketing agency Cullen Communications is providing free PR and digital support to the not-for-profit Good Grub initiative launched by Denis O’Reilly and Dave Kelly. Good Grub aims to fundraise €250,000 to deliver fresh fruit and vegetables to the families of disadvantaged schoolkids in Dublin, who normally get their breakfast and lunch at school. […]
Atwood on making it across to Castle Future
In a special ‘Finding Hope’ issue on the way Covid-19 has changed our world, Time magazine asked some famous people to share their insights into how to navigate the new reality and offer ideas on the challenges, large and small, that we must face together. Margaret Atwood, author of 50 books including The Handmaid’s Tale […]
Look on bright side of life, O’Broin says
Marketing.ie’s Stray Thoughts columnist Breandán O Broin on why staying positive is the only show in town right now and is likely to remain so for some time to come Your agency has shut up shop for the now. You haven’t shared a creative lock-in for what seems like an age. No more knocking out […]
