Sarah Maguire is a partner and executive creative director at True Story branding agency. After graduating from NCAD with a a degree in visual communications, she returned to Dublin and joined Brand Union as creative director. During her 11 years there, she created identities for Cully & Sully and the National Lottery. She set up […]
Archive2020
Pinergy re-brands as part of new focus
Energy supplier Pinergy rolled out a new brand identity as part of repositioning the company’s business model towards supplying energy and promoting meaningful behavioural change. Created by brand design house Zero-G, the new look is part of the Irish company’s new strategy on targeting particular business and consumer sectors. Head of marketing David Slattery (pictured) […]
Javelin helps An Post roll out U2 stamps
An Post in conjunction with Javelin have unveiled four new stamps celebrating the evolution of U2 over the past four decades. With input from the band, An Post worked with U2’s creative director Gavin Friday, as well as graphic designer Shaughn McGrath, to develop four concepts inspired by the band’s world-famous album catalogue. Entitled U2 – […]
Marketing.ie shines spotlight on Acne
The November issue of Marketing.ie, Ireland’s top marketing and media magazine, profiles adland’s latest arrival, the Deloitte-owned Acne, in the shape of an exclusive interview with the agency’s executive creative director Dylan Cotter. Cotter explains Acne’s offering as a multi-faceted, digital-led agency for brands like Ikea, Volvo and Instagram. Also in the November issue out […]
Gordon’s book points to troubles in marketing
Former Glanbia Consumer Foods CEO Colin Gordon has written a book about the shortcomings of accountability in Irish marketing and asking marketers some probing questions. Gordon says Marketing is in Trouble highlights the problem of defining what marketing means, which has seen agencies and clients moving in opposing directions. A serious disconnect exists which Gordon […]
Core study rules out indoor festive gatherings
Almost 70 per cent of people in Ireland plan to do less or no indoor socialising this Christmas and will prioritise family over friends and work colleagues, a study by Core Research shows. People have no intention of ‘cancelling’ Christmas and instead plan to adapt expectations and behaviours while maintaining the festive spirit. However, 46 […]
Galway and Dublin Europe’s friendliest cities
Two of Ireland’s cities Galway and Dublin have topped the list of the top ten friendliest cities in Europe in the annual reader survey of Condé Nast Traveller travel magazine. Galway is in first position, with Dublin coming in second. Every year, CNT asks its readers to decide on their favourite cities around the globe, in […]
Diageo rolls out Guinness with zero tolerance
Back in 1981, the brewers at St James’s Gate hired McConnells to launch Guinness Light ads complete with footage from NASA space rocket launches. The ads said it could “never be done” but trouble was, it was ahead of its time. More recently, Guinness Mid-Strength has proved a success with Irish stout lovers keen to […]
Five Irish jurists join Effies panel
The jury for the 2020 edition of the Effie Awards Europe has been announced by organiser the European Association of Communications Agencies (EACA) with five Irish jurists nominated by the Institute of Advertising Practitioners in Ireland (IAPI) for Effie Europe. The Effies aim to champion the role of effectiveness in marketing and advertising. The five […]
An Post announces book awards shortlist
The shortlist for the An Post Irish Book Awards 2020 features a diverse mix of Irish writing from new and established writers across 16 categories, including among them novel of the year, children’s (junior and senior), cookery, crime fiction, popular fiction, non-fiction, sports, short story, poetry, teen and young adult and Irish language. Debbie Byrne […]
Reach on look out for gift show sponsors
Reach is looking to partner with brands for its first-ever live, interactive Christmas shopping event taking place in November. With the other c-word potentially reshaping how we traditionally do Christmas this year, Reach has launched The Gift Show, a two-hour livestream special for readers and guests of its media channels. RSVP Live, Cork Beo, Irish […]
McDonald’s maps out Irish food supplies
McDonald’s Irish customers are now able to see the ingredients sourced from Ireland and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool allows customers to see which fresh ingredients are grown in their region and to meet some of the Irish farmers that […]
Credit union voted best for customer experience
The League of Credit Unions has emerged as Ireland’s most popular brand for customer experience (CX) during the pandemic, a report by CXi Ireland shows. Shaws department stores moved up 14 places to second, with An Post, Specsavers and Allcare Pharmacies making up the top five brands consumers voted as going above and beyond during […]
