ArchiveJanuary, 2021

20 Questions with Jimmy Murphy, Publicis

After a brief stint as a cheesemonger, Jimmy Murphy worked as an account handler in several ad agencies before starting his own shop, The Hive, which was acquired by Publicis in 2011. He’s an executive board director, co-owner and client lead at Publicis. He does most of the agency business development and a lot of […]

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EU Commission explores media buying services

A representative of the directorate-general for communication at the European Commission has said that the EU body is inviting media agencies across Europe to respond to an online survey to share their insights into different aspects of media buying such as supply chains and pricing. The ‘request for information’ is aimed at providing background knowledge. […]

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Toy Show pips Varadkar’s speech in TV’s top 50

The Late Late Toy Show was again Ireland’s highest rating TV show last year, ahead of the then Taoiseach Leo Varadkar’s St Patrick’s Day address to the nation about the lockdown. While much of the most popular TV last year included news and sport, shows like I’m a Celebrity, Get Me Out of Here, Room […]

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Consumers spent €1.2bn on Christmas groceries

Take-home grocery sales in Ireland rose by 17 per cent in the 12 weeks to the end of the year, new figures from Kantar show. A record-breaking €1.2 billion was spent on groceries in December, making it the busiest month ever as families navigated evolving lockdown restrictions and prepared for Christmas. More modest festivities did […]

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Marketing Network adds Carbery cheeses

Marketing Network are now working with Carbery and LeasePlan. West Cork-based Carbery produce a number of Irish cheese brands, including Carbery Cracker and Dubliner. The agency will focus on developing integrated campaigns across the two brands. Social media, influencer engagement and media work have already started on the new Cracker packs. LeasePlan will work with […]

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Vicky Phelan among Late Late Show guests

On the first Late Late Show of 2021, Vicky Phelan will tell viewers about her upcoming trip to the US for an experimental new cancer treatment and why she is spending six months away from her family in her fight to stay alive. The women’s health campaigner will discuss why she hopes the treatment will give her […]

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Vodafone ads home in on Covid-19 abuse

Vodafone Ireland Foundation, in partnership with Women’s Aid, have launched a press ad, created by Folk Wunderman Thompson, portraying the level of silence endured by victims of domestic abuse, in particular behind the mask of Covid-19. One in four women in Ireland who have been in a relationship have been abused by a current or […]

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TG4 concerts attract top Christmas ratings

Irish language station TG4 had its highest audience on Christmas Day 2020, the best since Christmas Day 2009. TG4 had an audience share of 3.6 per cent on December 25, its highest Christmas Day share since 2010. The Dubliners – The Parting Glass concert, featuring the late Barney McKenna’s last recording, was TG4’s most watched […]

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Coke goes with can-do New Year resolutions

Coca-Cola is pushing out 25 limited edition light and uplifting resolutions to encourage consumers to be ‘Open To Better’ in 2021. For the first-time ever, the soft drinks giant is offering Irish consumers the chance to design their own cans with personalised resolutions. The online promotion applies to Coca-Cola, Coca-Cola Zero Sugar and Diet Coke […]

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Irish people became more active in 2020

Ireland’s relationship with sport, health and fitness changed in 2020 with numbers of people walking, cycling and running all rising sharply, a sport and sponsorship index by leading PR agency Teneo shows. More than one in three Irish adults now uses a fitness wearable to track their health and fitness and a third of existing […]

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