ArchiveFebruary, 2022

AIMs deadline next Thursday

The entry deadline for this year’s All Ireland Marketing Awards, aka the AIMs, presented by Marketing Institute Ireland looms. Now in its 16th year, the AIM Awards showcase achievements in Irish marketing across a range of categories. These ‘Oscars’ for marketing performance are centered on the strategic value of marketing as a driver of business […]

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Parents heed reviews and word of mouth

New insights on the topic of influence show that trusted reviews are the top driver of uptake of new products with parents. The research, carried out by ParentsandBrands, asked parents to share their views on recommendations, word of mouth, the role of “influencers” and online reviews on choosing products and services to buy for themselves […]

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