The death has been announced of Ray Coyle, founder of Largo Foods and Tayto Park, at the age of 70. The winner of the Marketer of the Year in 1996, he started off in business growing potatoes and vegetables on 15 acres of land at Curraha, Co Meath, which was given to him by his […]
ArchiveJune, 2022
Sun ads shine a light on using time
News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said […]
RTÉ highlights sponsorship value to clients
Guests from Dublin’s adland attended the launch of RTÉ Media Sales’s new sponsorship research at a breakfast event in the Iveagh Garden Hotel, hosted by RTÉ’s Nuala Carey. Following previous studies on how sponsorship works for brands, the latest research, carried out by Behaviour & Attitudes, covers 30 sponsorship properties across RTÉ platforms. The study, […]
FSAI runs ads about right to safe food
Almost two-thirds, or 61 per cent, of adults in Ireland are unaware as to how they should make a complaint to authorities regarding unfit food or poor hygiene practices. The news comes as the Food Safety Authority of Ireland (FSAI) launches a new awareness campaign, ‘See Something, Say Something’, stressing to consumers their right to […]
TU Dublin students pitch for Barry’s Tea
Ireland’s best-loved tea brand, Barry’s Tea, will be centre stage at this year’s campaign pitch by MSc advertising graduates from TU Dublin’s Aungier Street. Two agency teams, Black Sheep and Cats & Dogs, will go head-to-head with their campaigns next week. The event offers the students an opportunity to present and network with industry professionals. […]
ICAD to host Manifesto creative seminar
The pandemic asked serious questions of the Irish creative industry, testing its resilience and forcing it to re-evaluate its priorities. Today, the industry faces fresh threats, like the algorithmic commodification of creative, competition for talent and an unstable global economy. Now more than ever there’s a need to assert the power of Ireland’s creativity. ICAD […]
Now again sponsors Virgin’s Love Island
Sky’s Now streaming service is to sponsor the latest series Virgin Media Television’s reality show, Love Island, for the second year running. The show returns exclusively to Virgin Media Two this bank holiday weekend, on Monday June 6 at 9pm, as Irish presenter Laura Whitmore introduces viewers to another batch of singletons searching for a summer […]
Stop race to the bottom
Catrióna Campbell gives her take on advertising agency pricing It is with a level of trepidation, battle worn from surviving a pandemic, that industry leaders are gearing themselves up to face the gauntlet of a recession. The ‘r’ word has gone from pre-meeting chit chat to the main agenda item. Clients are openly talking about […]
MediaCom adds five new graduates
MediaCom Ireland has announced the appointment of five new graduates as account executives. The GroupM agency said the new recruits were made to meet growing client demand and to support the wider team across new and existing business. The new hires are, from left, Rory Byrne, Dolapo Agunbiade, Evan Morrison, Laura Smith and Aoife McCaffrey. […]
Radio scored €145m in ad revenue
First ever published revenue from Irish radio operators reports that the Irish radio advertising market generated revenues of €145.1 million in 2021 and the first quarter of this year revenue was up by 22 per cent. For the first time, all of the Republic’s radio stations got together to detailed revenue data based on the […]
