Core Sponsorship is working with South Dublin County Council (SDCC) in a tender process for the naming rights to Tallaght Stadium, the home of Shamrock Rovers Football Club. The naming rights deal is due to run for six years and the name Tallaght will remain part of the venue’s title. Owner SDCC is investing €11.5 […]
ArchiveSeptember, 2022
VHI Healthcare appoints Droga5
Accenture Song’s Droga5 Dublin has won the creative account for health insurer VHI following a review which culminated in a three-way pitch between BBDO Dublin, Droga5 and the incumbent, Publicis Dublin. Publicis had handled the business for many years during which time it rolled out numerous campaigns marked by the use of distinctive animation. The […]
TV advertising up in first half of 2022
TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends across spot, video on demand and sponsored TV broadcast revenue. The average weekly reach of […]
Two weeks to go for MotY entries
There are now just under two weeks to go until submissions for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic and […]
MediaCom set for Sky Glass launch
MediaCom is partnering with Sky Ireland to promote the new Sky Glass TV in the Irish market. The €4 million-plus campaign runs across TV, radio, broadcast video on demand, digital, social media and out of home (OOH) formats. The campaign includes a multi-media ‘attention domination’ activation executed across three peak times on launch day. The […]
JCDecaux goes big with Digi48s
JCDecaux have begun rolling out a large format digital out of home (DOOH) network with the introduction of Digi48 roadside billboards in Dublin on the N11 Loughlinstown and on Ann Street in Belfast. An In the coming weeks, a similar digital billboard will launch in Garden City in Derry. The Digi48s join the company’s Digishelters, […]
Wireless Ireland promotes McCarthy
Brian McCarthy has been appointed to the expanded role of group commercial and operations director at Wireless Ireland with immediate effect. The company operates local radio stations such as Dublin’s Q102, FM104, Cork’s 96FM, C103, Live95 and LMFM and is part of Rupert Murdoch’s News Corp, which also owns The Sunday Times and Storyful. McCarthy […]
Core hired to find Triathlon Ireland sponsor
Triathlon Ireland has commissioned Core Sponsorship to help secure a new title partner from next year. The body governs the sport of triathlon (swim-bike-run) and paratriathlon throughout the island of Ireland. With more than 18,000 active members and around 200 events annually, Ireland has the fifth highest participation rate for triathlon in the world. Triathlon Ireland […]
TG4 revisits missing millionaire case
A fresh investigation into the disappearance of a Harvard millionaire who vanished without trace on a remote Donegal island and which sheds new light on the case will be screened on TG4 tonight. Arthur Kingsley Porter, 50, was last seen alive by his wife Lucy on the island of Inishbofin in July 1933. He disappeared […]
Coke again tops Checkout list
Coca-Cola tops the Checkout Top 100 Brands list this year, which means that the global soft drinks brand has claimed the number one spot in the rankings for a record-breaking 18 years in a row. The survey is conducted by NielsenIQ. Coke is not the only brand to retain its top 10 position from last […]
The Brill Building refreshes Repak
Repak, the organisation with 3,400 member businesses, has launched its most significant environmental call to action with the relaunch of their Team Green initiative focusing on Ireland’s EU target to recycle 50 per cent of all plastic by 2025. The Re-imagine campaign is the first work from Repak’s recently-appointed lead creative agency, The Brill Building. […]
Droga5 rolls out new Denny’s work
Accenture Song’s Droga5 Dublin, previously known as Rothco, has created a new TV ad for the Denny meats brand which will also extend to an out of home (OOH) campaign later this month. The ‘Grand, Dad’ series of ads are aimed at getting across a message to consumers about rediscovering the joy in life’s simple […]
KPMG sponsors women’s open at Dromoland
KPMG has signed up as the title sponsor of the women’s Irish Open for the next three years. The tournament, which is returning to the Ladies European Tour (LET) schedule, following a ten-year absence, will tee off on Thursday September 22 and run for the following three days. The event will be staged at Dromoland […]
