Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
ArchiveMay, 2023
Aldi voted most reputable supermarket
Irish shoppers have voted the German discounter Aldi as the most reputable supermarket in Ireland, the 2023 RepTrak Ireland Report indicates. The annual survey of 5,500 adults measures the level of trust, respect, admiration and esteem consumers have for Ireland’s largest and most visible companies. The interviews were conducted in January and February. Aldi scored […]
Certa fuel Ireland women’s cricketers
DCC-owned fuel supplier Certa has signed up as title sponsor of the Ireland women’s cricket team for an undisclosed fee. The two-year partnership follows cricket become only the second sport in Ireland to offer full-time professional playing contracts for women. The senior squads’ recent performances has seen them become the 10th ranked team in the […]
Reach’s 15th year at Shine festivals
Media publisher Reach is partnering with Shine, the co-promoter of summer music festivals Belsonic, CHSQ and Emerge, for the 15th consecutive year. The collaboration aims to deliver experiences for music enthusiasts, catering to diverse tastes and ensuring there is something for everyone. Shine’s Joe Dougan said the demand for tickets has been amazing. Jonathan Eakin, […]
SuperValu tops Brandshout in April
Musgrave’s SuperValu supermarket chain headed up the Brandshout league of most recalled ads for April. SuperValu moved up from sixth place in March. German discounter Lidl dropped one place after leading the poll in the two previous months. Guinness (6) and Vodafone (2) shared joint third place, followed by the two multiples, Tesco and Dunnes […]
Chris Doyle to take charge at Bauer
Chris Doyle will take responsibility for the day-to-day running of Bauer Media Audio Ireland from the start of July until a permanent successor is appointed. The news follows the promotion of the group’s Irish boss Simon Myciunka to chief executive of Bauer Media Audio after a contest. In his new role, Myciunka will lead all […]
IAB to host conference next week
This year’s IAB Connect annual conference has the theme ‘Navigating the New Now’. The panel of speakers includes Dr Daniel Knapp, chief Economist, IAB Europe who will address the main theme. Avril Collins, director of consumer affairs, Heineken Ireland will discuss diversity, equality and inclusion and provide examples of sustainability in action. Red C CEO […]
For innovation, think people first
Ed Leamy explains the need to put people first when innovating… Recently, Instagram was flooded with ads for re-useable coffee pods. Single-use pods were considered unsustainable, so the innovation featured a reusable pod you would fill, use, wash and reuse yourself. Problem solved. Except that the solution completely undermined the whole reason people used pods […]
Jeff rocks again for Three Ireland
Boys+Girls has created a new commercial for Three Ireland which sees the return of Jeff the bearded dragon lizard rocking out to Joan Jett’s track ‘I Love Rock ‘n’ Roll’. Shot by award-winning direct Tomas Jonsgarden and produced by Paul Holmes’s Ponder, the ad picks up on the award-winning ‘Jeff’s World’ featuring the Bonnie Tyler […]
Bloom returns to Phoenix Park
The annual Bloom horticultural festival returns to the Phoenix Park on the first weekend of June with 22 small, medium and large show and feature gardens. A stand-out theme this year is the focus on spaces for young people, including ‘The Know, Act, Prevent Garden’ by the National Poisons Information Centre (NPIC) at Beaumont Hospital. The […]
IAPI sends 14 young Lions to Cannes
After a competition and judging period, the Institute of Advertising Practitioners in Ireland (IAPI) has selected 14 young Lions to represent Ireland in Cannes next month. Cannes Young Lions is a creative competition which offers emerging talent in advertising and communications a chance to compete at national and global level against their peers. IAPI manages […]
Consumers say cheap not so cheerful
Cheap is not so cheerful as Irish consumers want more value from their household purchases, a study by Group M shows. The survey showed that 93 per cent of people interviewed said they are more careful about how they spend their money and more than three in four see a negative impact on their household […]
Bonfire highlights visits for Alone
Bonfire has created a campaign for Alone to encourage more people to volunteer built on the simple truth that it feels amazing to make someone elderly feel amazing. The insight is based on interviews with volunteers and older service users who said how much the visits mean to them. “You don’t know how rewarding it […]
