Ogilvy has been appointed by French drinks giant Pernod Ricard as the lead global agency for Irish Distillers’ Jameson whiskey. The WPP agency’s remit will include global strategic and creative duties in a bid to further enhance the spirit’s fortunes. Ogilvy was awarded the business after a competitive pitch process managed by independent consultancy R3. […]
ArchiveJuly, 2023
Penneys study points to rise for in-store shopping
A report by the Penneys fast fashion department store reveals that post-pandemic Irish consumers are returning to towns and shopping centres as the online shopping peak wanes. The retailer has published the second edition of its Pulse of the Nation Index, a study carried out by Amárach Research, which shows that almost half of consumers […]
Havas prescribes Sunday World
Havas Dublin has rolled out a new campaign for the Sunday World. Called ‘Your Daily Dose’, the ads position the tabloid as the go-to source for all the news people want to know and talk about, from crime and sports to showbiz and lifestyle. Building on the idea that consuming news is a habitual act, […]
Geraldine O’Leary retires from RTÉ
Group commercial head of Geraldine O’Leary has announced her retirement from the national broadcaster, just weeks before her planned official departure. In a statement to the media, O’Leary said she was now leaving her post in Montrose having served in the job with “pride and honour”, albeit in circumstances that she would not have anticipated. […]
More disclosures in RTÉ scandal
As the crisis in RTÉ rolls on following the revelation that €345,000 in hidden payments were made to presenter Ryan Tubridy over six years from 2017 to 2022, a number of fresh disclosures were shared at a third Oireachtas media committee in eight days. In outlining her role as the national broadcaster’s group commercial director, […]
Epic’s ads show AI’s portrayal of Irish
The Public House’s continuation of last year’s Epic ‘This Is Not Us’ campaign for the Irish emigration museum now studies the prevalence of negative Irish stereotypes found in modern tech and popular culture, with a particular focus on artificial intelligence. The campaign runs across social, digital and out of home, with a heavy emphasis on […]
Keenan fronts for Optimum Nutrition
Leinster and Ireland full-back Hugo Keenan has agreed a brand ambassador deal with Glanbia sports nutrition brand Optimum Nutrition. Keenan joins fellow rugby player Marcus Smith and Irish athletes Emma Duggan, Sean Finn and Nadia Power in fronting for the brand. ON is also the performance nutrition partner of Leinster Rugby, providing products and nutritional […]
Publicis wins Laya Healthcare
Following a competitive pitch, Publicis Dublin have been appointed the creative agency of record for Laya Healthcare. The account moves following a three-way contest between Boys+Girls, Publicis and the incumbent, TBWA. Publicis previously handled VHI Healthcare for many years. VHI moved to Droga 5 earlier this year following a review. The Laya review process was […]
Hot Press to release World Cup song
Music fortnightly Hot Press is releasing a new single this Friday to mark the Women’s World Cup in Australia. The song, written by Maria Walsh and recorded by Zrazy, is titled ‘Come On Ireland (Giving Us The Right To Dream)’ . The single will be sold on iTunes and to stream on Spotify, Apple Music, Bandcamp […]
Swedish group invests in Business Post
Sweden’s Bonnier News has taken a minority stake in the Business Post Group (BPG) for an undisclosed sum. Bonnier News will have two seats on the board, but CEO Enda O’Coineen (above) will remain chief shareholder in the company and day-to-day management will not change. BPG’s interests include the Business Post, Red C and events […]
Brill Building rolls out new NDC ads
The National Dairy Council (NDC) has launched a nationwide marketing campaign introducing the Grass Roots Movement (GRM) to consumers across Ireland. Created by The Brill Building, the campaign runs across TV, out of home, video on demand, digital and social media. GRM is the Irish dairy industry’s response to environmental sustainability. The movement forges a […]
Allianz continues its DSPCA support
The Dublin Society for Prevention of Cruelty to Animals or DSPCA, Ireland’s oldest and largest animal rescue, has secured a further three-year sponsorship deal with pet insurer Allianz Insurance. Founded in 1840, the DSPCA rescue, rehabilitate and rehome an average of over 2,500 animals every year through their adoptions and foster programme. Now operating at […]
