The death has occurred of Behaviour & Attitudes (B&A) co-founder Phelim O’Leary. He was regarded as one of Ireland’s leading qualitative researchers since the 1980s and worked for major advertisers and organisations at home and overseas, initially with Irish Marketing Surveys (IMS) and later at B&A. In 1985, he along with Des Byrne and Graham […]
ArchiveOctober, 2023
Laya backs 2FM’s Jennifer Zamparelli show
RTÉ Media Sales has signed up Laya healthcare as the new sponsor of Jennifer Zamparelli on 2FM, Monday to Friday from 9am to 12 noon for an undiscosed sum. Brokered by Mindshare Ireland, the 12-month 2FM deal includes nine 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule, listen-back and homepage sponsorship. […]
Marketing Society calls for research entries
The Marketing Society are looking for entries for its 2023 Research Excellence Awards. Now in their 14th year, the awards recognise the role research plays in helping campaigns connect with audiences and business growth or change. As the world of marketing continues to change rapidly – with societal challenges impacting on work daily – research […]
Belfast Telegraph homes in on housing
The Public House have launched the latest iteration of their ‘In Focus’ campaign for the Belfast Telegraph by focusing on the North’s housing market across TV, video on demand (VOD), press and social. The campaign is rooted in the newspaper’s ‘Tell It Like It Is’ brand positioning, in which they highlight the big questions around the […]
