Eurobest is once again set to host its annual young creative competition as the Institute of Advertising Practitioners in Ireland (IAPI) has announced the four teams chosen to take part in the global competitions. Eurobest provides a platform for emerging creatives in Irish advertising to showcase their talents and develop their creative and innovative abilities. […]
ArchiveNovember, 2023
O’Driscoll to address sponsorship talk
Brian O’Driscoll will discuss the role of brand ambassadors at a sponsorship seminar in the Aviva Stadium later this month. The former Ireland and Leinster captain will be involved in a fireside chat at the ‘Who Won Sponsorship Series 2023?’ event organised by the Onside agency and the Marketing Institute. Onside’s John Trainor said this […]
Heineken calls time on Island’s Edge
Dutch brewer Heineken Ireland has decided to take its Island’s Edge stout off the market after just two years. The stout brand was targeted at young consumers aged 18 to 35 in a bid to take share from Diageo’s Guinness. Heineken spent multiple of millions on marketing Island’s Edge with major advertising campaigns and pub […]
