The creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence tools such as Open AI’s ChatGPT and Google’s Bard will be discussed by communicators working across the private and public sector next Wednesday (June 21) at an event hosted by the Public Relations Institute of […]
Archive2023
20 Questions with Baz Ashmawy, TV personality
Baz Ashmawy is a TV and radio presenter whose shows include 50 Ways to Kill Your Mammy on Sky One. The show was inspired by Baz’s mum, Nancy, who wanted to do a skydive. His other shows include the reality show Fáilte Towers and DIY SOS: The Big Build Ireland on RTE. He fronts for […]
Sweeney to address Marketing Society
Discovering how companies can shift their strategic approach from relying solely on trend forecasts to embracing future scenarios to navigate uncertainty is the theme for the next Marketing Society talk. Fiona Sweeney (above), senior director of marketing, Kerry and Meredith Smith, director, futures and innovation EMEA at Kantar, are confirmed as speakers. The evening event […]
McDaid named in Campaign list
Thinkhouse agency founder Jane McDaid has been named as one of this year’s Campaign UK’s 40 Over 40. The accolade celebrates 40 industry professionals aged 40 and above in these islands who are said to have made significant contributions to marketing and advertising and McDaid’s inclusion underscores her achievements and pioneering spirit. Judges highlighted candidates […]
Emirates hires Cruz for new campaign
Emirates has launched a new international ad campaign fronted by Penelope Cruz. The Academy Award-winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot on-board a signature Emirates A380 aircraft, Cruz revealed her passion for the carrier. The […]
Corrigan moves to Domino’s Pizza
Domino’s Pizza has appointed Eoin Corrigan as head of marketing for Ireland. He will report jointly into Annelie McCaffrey, the company’s former director of marketing who is now managing director and Sarah Barron, chief marketing officer for Domino’s UK & Ireland. Corrigan joins from GroupM’s Essencemediacom where he spent eight years. He was most recently […]
An Cailín Ciúin scoops two more awards
An Cailín Ciúin has added two more accolades by taking the top prize of Spirit of the Festival and and Torc for single drama at this year’s Celtic Media Festival being held in An Clochán Liath in Donegal. Along with these awards the film has received numerous nominations and gongs, including a nomination for an Oscar […]
IAPI announces FFF programme list
The Institute of Advertising Practitioners in Ireland (IAPI) has named the recipients of its annual female futures fund (FFF) programme launched in March. IAPI received almost 70 applications from women across member agencies with ambitions to excel in leadership roles. A panel of experts evaluated each applicant’s unique skills, experiences and potential. Anna Doyle, board […]
Audi signs deal with Stella cinemas
Cinema advertising sales house Pearl & Dean has negotiated a deal with Audi Ireland to become an exclusive partner with Stella Cinemas, the terms of which were not disclosed. The sponsorship, which starts in June, will run for a year and was brokered by Pearl & Dean Ireland and PHD, Audi’s media agency. It is […]
Pearlfisher hired for Bewley’s rebrand
Bewley’s range of teas and coffees have been rebranded in a bid to attract younger consumers. The redesign takes cues from the brand’s past, from being the first company to bring tea into Ireland in the 1800s, to hosting Irish talent at its Grafton Street Café, including James Joyce, U2 and WB Yeats. Bewley’s was […]
ICAD about to hire new director
The Institute of Creative Advertising and Design (ICAD) is in the process of recruiting a new executive director to co-ordinate the institute’s operations. Now celebrating its 65th year, ICAD is committed to fostering, promoting and rewarding creativity. ICAD has recently undergone board and structural changes and now plans to professionalise further. The role of ICAD executive […]
O’Leary and Sheerin made IAPI fellows
The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]
Shift at play for brand ambassadors
Almost one million Irish consumers trust a product or service more if a sports personality they admire endorses it, a new joint study by sponsorship consultants Onside and the Line Up Sports agency shows. The Talent Reframed 2023 report provides an update on the changing landscape for Irish marketers actively involved in hiring brand ambassadors. […]
