Every day, people make lots of choices, many of them commercial. Like what toothpaste to pick? How much should I spend on a bottle of wine? Should I renew that subscription? Such choices may appear to be freely made, but psychologists have shown that subtle changes in how products are positioned, promoted and marketed can […]
Archive2023
McCaughey chairs audio awards jury
Former agency creative director Pearse McCaughey is chair of the inaugural Irish Audio Awards which will be presented at the end of March. Radiocentre Ireland has received a large number of entries for the competition. The MC for the awards night is Seán Moncrieff, who hosts a show on Newstalk and writes a weekend column […]
Lidl leads latest Brandshout poll
German discounter Lidl topped the Brandshout ad recall survey for February. McDonald’s climbed 11 places from its ranking in January to take second place. Lidl’s closest rival Aldi was up one place to third, while Guinness dropped from first place to fourth. Vodafone moved up five places from ninth followed by Musgrave’s SuperValu in sixth […]
Public House extends Cadbury’s sweet idea
The Public House and Cadbury are urging people to celebrate St Patrick’s Day by making someone else’s day. The ads complement the campaign by VCCP in the UK where people indulge in simple but meaningful acts of kindness, like the boy on the bus consoling an upset girl and a couple throwing a bar of […]
BAI to support Irish Music Month
With St Patrick’s Day coming up, the Broadcasting Authority of Ireland (BAI) through its Sound & Vision scheme is rolling out an initiative to promote Irish artists and bands. Irish Music Month will see significantly increased radio play for Irish music across 25 independent radio stations, with an estimated €100,000 being paid directly to Irish […]
Toyota sponsors Graham Norton on Virgin Media One
Virgin Media Solutions have sign a contract with Japanese carmaker Toyota Ireland to sponsor the Graham Norton Show for an undisclosed sum. The deal was brokered by Toyota’s agency Javelin. The show is broadcast weekly on Saturday nights on Virgin Media One. The deal also includes digital sponsorship across the Virgin Player, on demand and […]
ASAI to use AI to track influencers
With concern growing over the amount of social media posts by influencers which breach the advertising code, the Advertising Standards Authority of Ireland (ASAI) plans to use artificial intelligence (AI). The move comes as a study by Amárach Research for the ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits. […]
Accenture teams up with Spunout
Management consultancy and marketing communications group Accenture is launching a public awareness campaign aimed at engaging, educating and encouraging young people in Ireland to discuss issues around equality. The initiative, called Gen E, is being rolled out in collaboration with the Spunout youth mental health and information platform. Gen E, short for Generation Equal, will […]
Sharon Walsh to head up Heineken
Sharon Walsh has been promoted to managing director at Heineken Ireland. She replaces Maarten Schuurman in the role as he takes charge of Heineken’s east and West Africa operations from the start of April. In his new role he will be responsible for operating companies in Egypt, Algeria, Tunisia, Sierra Leone, Mozambique and a joint […]
BBH creates PP mischief for Cheltenham
Paddy Power has saddled up with recently-appointed agency BBH London to ride the line of rivalry between Ireland and its closest neighbour as both nations go under starters orders at Cheltenham. Featuring the sequel from the Irish bookie ahead of the four-day meet, the new TV ad zeros in on the banter between both sets […]
JCDecaux to seek Dublin Bikes extension
JCDecaux is to seek an extension to the planning in order to continue to fund the public amenity contract which includes the Dublin Bikes scheme, Marketing.ie. has confirmed. The company was given the go-ahead by Dublin City Council (DCC) in 2007 to install more than 70 advertising panels in exchange for the provision of 450 […]
BAI provides €500k in new funds
The Broadcasting Authority of Ireland (BAI) has announced details of new funding allocations under its sponsorship scheme and the network funding strand of its sectoral learning and development programme. A total of €527,500 in funding has been approved by the BAI to support various representative groups and media-related events and activities. The sponsorship scheme for […]
Dave Fanning turns to RTÉ Gold
After 44 years with RTÉ Radio 2 and 2FM, Dave Fanning is moving on at Montrose and plans to present a new music show on the RTÉ Gold digital channel. In more recent days, Fanning has been hosting a weekend show on 2FM. His night time Dave Fanning Show was a mainstay for generations of […]
