Microsoft is to sponsor the Junk Kouture global youth sustainable fashion competition, joining the likes of Etihad and Deloitte. Junk Kouture’s mission is to raise awareness and educate the next generation about circular systems in fashion and help develop tech and creative solutions which can work together to help drive change in the fashion industry. […]
Archive2023
20 Questions with Ger Walsh, The Blink Group
Ger Walsh set up The Blink Group marketing and event agency in 2006 with her husband, Graham Carroll, in a box room in their house in Enniskerry, Co Wicklow where they live with their three children. From the age of 11, she was teaching dance classes or selling grass heads to fellow classmates. Based in […]
Independent rolls out rugby ads
The Irish Independent has launched a new campaign highlighting the newspaper’s coverage of Six Nations rugby. The work by The Public House, which spans social, digital, press and TV, follows the journey of a rugby ball through on-pitch action and post match. The message is that the Irish Independent gives its readers the big picture […]
Reach execs to explain post-cookie world
Hugh Crowther, group sales director and Alan Curley, client strategy director, Reach Solutions Ireland, will share their learnings and insights from the publisher’s data at a webinar next week to better understand their customers in a cookieless world. Free of charge, the morning webinar will be streamed live next Wednesday, February 8, from 10am-10.30am. With […]
Carol Lambert to leave Publicis
Publicis Dublin creative director Carol Lambert is to leave the agency in the coming months. The news comes as the French-owned agency plans to announce senior departures from the business so as to minimise impact on clients and colleagues. Lambert is highly regarded in adland and is probably best known for spearheading the award-winning VHI […]
Purpose a lead trend among sponsors
ESG, sustainability and purpose was named as the top sponsorship trends for 2023 by members of the European Sponsorship Association (ESA). ‘2023 Sponsorship Trends Research: A Look Ahead’, written by Sophie Morris FCIM and now released to ESA members, features contributions from Core Sponsorship and England’s Football Association (FA). The results were drawn from an […]
EssenceMediaCom formally rolled out
WPP’s newest and largest GroupM global agency, EssenceMediaCom, has been formally launched with “an ambition to deliver marketing breakthroughs for their clients”. The new agency combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. EssenceMediaCom comprises 10,000 people across 120 offices worldwide and is led […]
Publicis acquires 49 per cent of Core
French advertising network Publicis Groupe has upped its stake in Core marketing communications from 16 per cent to 49 per cent. Core, which is headed up by chief executive Aidan Greene (above), claims billings in excess of €200 million and has around 320 employees. Clients include AIB, National Lottery, An Post, Fáilte Ireland, HSE, Sky […]
Consumers a little more confident
With a slight easing in inflation, consumer confidence again saw a slight improvement in December, Behaviour & Attitudes reports in the latest wave of its B&A Consumer Confidence Barometer. With inflation easing since October, consumer confidence saw a further, slight increase from -67 in November to -65 in December, B&A director Jimmy Larsen said. However, […]
Aer Lingus goes with céad míle fáilte
Aer Lingus has announced a new advertising message entitled ‘You’re Very Welcome’ created by Droga5 Dublin. It is the first Aer Lingus brand campaign in over seven years. It involves a TV ad, digital and social and activity across the airline’s own channels. The ad takes place on an Airbus A330 aircraft which Aer Lingus […]
Guinness heads latest Brandshout
Guinness was the most recalled ad in January, the Brandshout poll shows. The stout brand moved up from fourth place in December, followed by Lidl, Dunnes Stores and Aldi, with Coke and SuperValu sharing fifth spot. BrandShout is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults […]
Ian Byrne to step down at VMTV
Virgin Media Television’s director of digital and commercial enterprises Ian Byrne is stepping down from his role next month after eight years with the company. He joined VMTV in 2014 before he was formally appointed to his current role in 2018. During this time, he headed up the company’s advance into addressable TV advertising in […]
Radio recorded €158m in revenue
Irish radio achieved revenues of €158.1 million in 2022, up nine per cent on the previous year, figures released by Radiocentre Ireland indicate. The total advertising market in Ireland is estimated to have had revenue growth of two per cent in 2022. Revenue growth was recorded across various categories with retail up by 20 per […]
