Kathryn Thomas is joining Dublin’s Q102 to host its breakfast show as part of the radio station’s new schedule and rebrand in February. The Morning Show with Kathryn Thomas will air weekdays from 7am to 10am, at which time she will hand over to her former RTÉ Radio 1 colleague Ryan Tubridy whose Hyundai-sponsored show […]
Archive2024
Ireland’s Olympians top Teneo poll
The seven-medal haul by Ireland’s sports stars at the summer’s Paris Olympics earned them the title of Team of the Year in the 2024 Teneo Sport & Sponsorship Index (TSSI). Ireland’s Olympians earned 28 per cent of the vote, an accolade they also won in 2021 after the Tokyo Olympic Games. Their four gold and […]
Consumers accept slower service for kindness
A new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause. The finding suggests a path forward for companies that hope to ease stresses associated with providing the fastest possible delivery times, Stefanie Robinson, associate professor of marketing […]
O’Gara joins Kelly’s Consello as advisor
Consello, the global advisory and investing group founded by Declan Kelly, has signed up former Ireland rugby international and current head coach of La Rochelle Ronan O’Gara as a senior advisor. He joins the company’s Irish leadership development, talent and business transformation team which helps implement high performance strategies and is led by former Tipperary […]
Most Irish adults inspired by female sports stars
A new study for KPMG shows 61 per cent of Irish adults are motivated by female sports stars’ achievements on the world stage. In some cases, the admiration translates into action, with 30 per cent of respondents taking up a sport or exercising more. The research findings by Bounce Insights were shared by KPMG at […]
Boys+Girls creates new look for Leinster Rugby
Boys+Girls has launched a new brand platform, film and design style for Leinster Rugby. The campaign introduces ‘Never Less Than Everything’ with 60” film alongside new design system across multiple media. Built on the back of a brand audit of the club and market through qualitative primary and secondary research and delivered as part […]
O’Sullivan to assume global role at Ad Net Zero
The Institute of Advertising Practitioners in Ireland (IAPI) has announced that Mary O’Sullivan is taking on the job of director of international markets at Ad Net Zero, while continuing in her role at its European hub. Ad Net Zero is a global initiative to support those working in media, advertising and production industries, helping them […]
Core and F&B Dublin win bronze at Effies Europe
Core and Forsman & Bodenfors Dublin were among the awards winners at the 2024 Effie Awards Europe. Over 160 industry professionals gave their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, global strategy director at DDB Paris and Iva Bennefeld-Stepanic, vice president marketing […]
Sky Media rolls out AdVance platform
Sky Media has launched AdVance, a cross platform service allowing advertisers to connect audiences across screens so that they get to see the right ad, at the right time, in the best sequence. Previously, multi-platform campaigns have been mostly integrated in conception rather than in execution. Now, by connecting TV and online audiences, AdVance breaks […]
Guaranteed Irish teams up with TikTok Shop
TikTok Shop has partnered with Guaranteed Irish to opened exclusively for business and shoppers in Ireland. The app brings shoppable videos and live purchasing directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app. Across Ireland, over two million people click on […]
TPH extends Pogues’ Christmas theme for Epic
The famous lyric, “the boys of the NYPD choir were singing Galway Bay,” from The Pogues’ Christmas classic ‘Fairytale of New York’, has long been an iconic line. The only catch? There was no NYPD choir, and Galway Bay was never actually sung – until The Public House (TPH) made it happen for Epic The […]
Dentsu says festive shoppers focused on costs
Irish consumers are concerned about the cost of living and rising costs as they go about their Christmas shopping. Many people are planning to spend less across various categories, compounding saving intentions from the last few years, the latest Dentsu Pulse report shows. For clothes brands, going out/entertainment, and beauty and wellness brands this represents […]
Bauer Media shares new insights on audio
A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the inroads digital audio has made in daily lives where it now leads in terms of trust, authenticity and willingness for ad […]
