There is much greater alignment between chief financial officers (CFOs) and chief marketing officers (CMOS) than is assumed by the industry, a new study by Amárach on behalf of IAPI (Institute of Advertising Practitioners in Ireland) has revealed. The survey with 205 CMOs and 219 CFOs was undertaken to get an understanding on the critical […]
ArchiveJuly, 2024
Athletics a frontrunner for Irish sponsors
With Olympic medals for field and tracks events soon to attract handsome audiences at Paris 2024, 84 per cent of Ireland’s Sport for Business members regard athletics as an attractive prospect, up ten per cent on last year, tracking by Onside Sponsorship indicates. The report puts athletics 20 percentage points ahead of rowing, just slightly […]
Radio takes €78m in first half of year
The Irish radio advertising market generated revenues of €77.9 million in the first six months of January to June, up by two per cent on the same period last year, Radiocentre Ireland reports. The revenue comprised €59.5m of spot revenue (radio commercials) which was flat for the period, branded content revenue (sponsorships, partnerships, content solutions) […]
World Cup bust-up in Saipan set to hit big screen
Not since the Civil War has an event divided the nation as much as the row between Ireland football manager Mick McCarthy and team captain Roy Keane on the island of Saipan in the run-up to the 2002 World Cup campaign. Now the drama is to be re-enacted in a new movie starring Steve Coogan […]
Cowzer and Healy playful with Waits
The advertising creatives that devised Digifone’s ‘Guy From The Bar’ ad back in the day have teamed up again for their latest collaboration. Former Publicis duo Dave Cowzer and Jack Healy have written The Long Way Home, which again features music strongly, and this time in the form of a new Irish play featuring the […]
Public House ads offer water safety reminders
A new campaign created by The Public House for Water Safety Ireland reminds users of Ireland’s waters to observe some simple rules while out and about this summer. From the oceans to the lakes and rivers that dot the map, the country offers many ways for people to enjoy themselves around water. But with that […]
Ebow agrees deal with Prosper2
Ebow Digital has signed a financial deal with Prosper2 which allows the British loyalty members club company a slim majority stake in the Dublin marketing agency. Ebow founder David Douglas said the inward investment and share sale provides his agency with a chance to expand the business, with offices in Dublin, London and Manchester, and […]
Melarkey joins Ogilvy from FH
Brian Melarkey has taken on the new role of group creative director at Ogilvy Ireland, joining from PR agency FleishmanHillard. Melarkey was an executive creative director with FH’s European Middle East and Africa (EMEA) network and was on the Omnicom’s agency’s global creative leadership team. Sharon Murphy, chief executive, Ogilvy Ireland, described Melarkey as a […]
Allianz game for Olympics until 2028
German-owned insurer Allianz Ireland has renewed its sponsorship with the Olympic Federation of Ireland (OFI), supporting Team Ireland en route to Paris 2024 and beyond. As an official OFI partner, the new deal sees Allianz extend its support through to the Los Angeles 2028 Olympic Games. Allianz has been the official worldwide insurance sponsor of […]
New judges for Marketer of the Year
Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; […]
Ireland ranked fifth for culture – WPP
A survey by GroupM and Ogilvy parent WPP reveals that Ireland’s cultural influence has increased by as much as 34 per cent since 2018, with the country now ranked as the fifth most culturally relevant country in the world, behind Italy, Spain, Greece, and Portugal. The WPP BAV Best Countries Study measures global perceptions of […]
One-fifth of ASA complaints about influencers
Ads relating to social media influencers last year comprised 20 per cent of all complaints made to the Advertising Standards Authority (ASA), with 34 per cent of those received after of the ASA’s guidelines on influencer marketing were launched with the Competition & Consumer Protection Commission (CCPC) last October. The number of influencer marketing complaints […]
PML figures show OOH’s current value
The PML Group Watch survey for the first half of the year shows that the spend on out of home (OOH) was up by 25 per cent on last year based on rate card display. The agency expects the growth trajectory to continue with value to the end of June nearing 30 per cent. Fifteen […]
