The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
ArchiveAugust, 2024
Donnellan earns wider role at Sky
Last year’s winner of the Marketer of the Year award Caroline Donnellan has expanded her role as Sky Ireland’s director of marketing and brand by taking responsibility for the company’s Now streaming service. Donnellan led several of Sky’s major campaigns, including the launches of Sky Glass and Sky Stream, as well as the ‘Outbelieve’ campaign […]
Report points to what makes brands distinctive
A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the sequel Building Distinctive Brand Assets by Jenni Romaniuk, distinctiveness has become a central focus for marketers in their thinking, planning and action. Distinctiveness helps brands to be […]
TBWA report highlights gaming potential
TBWA Ireland has unveiled a report on gaming in Ireland. The study points to the rapid evolution of the sector nationally. Based on research by Bounce Insights, the survey provides data for businesses. With over half of Irish adults actively participating in gaming, the report outlines the various opportunities for brand owners to engage with […]
Irish Writers Centre names McLoughlin as CEO
Mags McLoughlin is the new chief executive of the Irish Writers Centre (IWC). McLoughlin’s background is in communications, marketing, sponsorship and business development in Ireland and overseas. Her scope of work has also included change management, resource building, strategy development and funding enhancements. For many years, she has written fiction and holds an MA in […]
Dentsu detects mixed consumer emotions
In the latest Dentsu Pulse report, 1,000 Irish adults were interviewed about how they felt amid continued economic uncertainty. When people were asked to pick the top three emotions they have been experiencing lately, a mixed, uncertain picture emerges. Although happy is the top chosen emotion, most respondents chose a combination of positive and negative […]
Dynamo adds Avant Money account
Branding and advertising agency Dynamo has come out on top after a five-way pitch for Avant Money. The Duke Lane agency is headed up by managing director Róisín Ní Ráighne. Avant Money’s head of marketing and customer experience Lorna Farrell said the pitch process advocated by the Institute of Advertising Practitioners in Ireland (IAPI) helped […]
Saunders steps down as FH boss
John Saunders has stepped down as global chief executive officer of PR agency FleishmanHillard. The Dubliner will take on the role of chairman from the start of October. Saunders, 66, was named president and CEO in 2015 after leading FH’s Europe, Middle East and Africa (EMEA) region. His replacement as CEO, JJ Carter, 49, is […]
Virgin announces new season schedule
Virgin Media Television (VMTV) has announced details of its new season schedule, with an improved version of Virgin Media Play streaming app for mobile, tablet or smart TV as home to content from September 2. Available live or on demand, viewers can restart content and watch VMTV channels in-app and stream shows minutes after being […]
Adland teams up for Good Life 2030
Ten Irish agencies are collaborating for a client with a difference – ‘The Future’. Creative and strategic talents are coming together to answer the brief for Good Life 2030 Ireland. The idea is to create a campaign in response to research with Irish citizens around what it means to live a ‘good life’. Involved in […]
Core rolls out new Credit Union ads
The Irish League of Credit Unions (ILCU) has a new message for consumers with the latest iteration of its ‘For You. Not Profit’ brand platform and campaign, designed to drive awareness and strengthen the affinity towards credit unions across the island of Ireland. Developed by Core, the campaign focuses on the commitment to improve the connection […]
Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Aer Lingus backs American football sell-out
This month sees host city Dublin welcome back the Aer Lingus College Football Classic for the first US college football game of the 2024 season, with a match between Georgia Tech and Florida State University in the Aviva Stadium on Lansdowne Road on Saturday, August 24. With over 47,000 tickets sold, the game is for […]
