Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event next week. The seminar will feature Robert Heath, author of The Hidden Power of Advertising. Strategist and co-founder of Craig+Bridget Craig Mawdsley will talk about attention and whether it really matters for brands. There will also be a focus on effectiveness where Bridget Angear (Craig + Bridget) […]
ArchiveSeptember, 2024
TPH steers rebrand for CarsIreland.ie
Creative agency The Public House (TPH) has rolled out new brand positioning for CarsIreland.ie. Buying a used car is often a stressful and time-consuming exercise. Many people care more about a car’s colour or the knowledge it can accommodate a baby seat than engine sizes, emission statistics or finance. TPH devised a message which allowed […]
Mindmap announces change in ownership
Creative agency Mindmap, which celebrates 20 years trading in 2024, has new owners following confirmation by its founder, Frank Neary, that he has stepped down as managing director. The agency specialises in pharmaceutical and healthcare advertising. as well as working with international food and consumer brands. Two years ago, Mindmap separated into two entities, with […]
Walsh celebrates 40 years with rebrand
Walsh:PR, one of Ireland’s most trusted and established PR agencies, marks 40 years in business by rebranding to Walsh – communication with purpose. Founded in 1984 by Jim Walsh, now executive chairman, and more recently headed by managing director Caroline Heywood, the independent agency is respected for its award-winning work across the sectors of food, health, […]
Ipsos B&A to host global trends webinar
Research agency Ipsos B&A will host a webinar on global trends and how they are how they are manifesting in Ireland. The presentation, entitled ‘In Search of a New Consensus: From Tension to Intention’, will feature insights by two of the agency’s expert researchers, Davina O’Donoghue and Kieran O’Leary. Before returning to Dublin, O’Donoghue spent […]
Kick’s new Air Corps commercial goes to air
Creative agency Kick has launched its third campaign for the Irish Defence Forces, building on the ‘Be More’ recruitment platform. This time, the ads are for the Irish Air Corps, following earlier campaigns for the Naval Service and the broader Defence Forces. Titled ‘The Crew’, it is part of the wider branding strategy for the […]
MyWaste ads urge proper rubbish disposal
MyWaste, Ireland’s official guide to managing waste, has a new national awareness campaign where they urge members of the public to “take a minute, before you bin it!’ – tackling the disconnect between people’s best intentions and actual binning habits. The campaign is a joint effort between policy makers and the waste industry to foster […]
TBWA creates new tales for Barry’s Tea
Barry’s Tea has unveiled a new advertising campaign entitled ‘You’re Home’. Created by TBWA\Ireland in collaboration with the Viv Chambers-run Bricolage research agency, the new positioning again taps into the emotional connection Irish people, both at home and abroad, have towards the famous Cork tea brand — a symbol of comfort, community, and Irish identity […]
Fanning to run for Labour in election
Market researcher Martha Fanning has been selected by Labour to be a candidate in the Dún Laoghaire-Rathdown constituency in the forthcoming general election. She has been a local councillor for Labour in the Blackrock area since 2020 and a party member since her teens, following in the footsteps of her parents, Kaye and John. She […]
Reilly to head up Bauer’s group marketing
Róisín Reilly has been promoted to the newly created role of group marketing director at Bauer Media Audio Ireland. The promotion is one of a number of changes to the company’s leadership team. Eric Moylan becomes managing editor of Newstalk in place of Patricia Monahan who recently moved to RTÉ. Celine McNamara has been appointed […]
Hands lands global media role at Tourism Ireland
Tourism Ireland has announced the appointment of Maxine Hands as its new head of global media and digital. Hands has over 20 years experience as a media agency executive. Based in the organisation’s Dublin office, she will be responsible for leading the global media and digital team, as well as overseeing worldwide media strategy, consumer […]
Ads ás gaeilge earn a bualadh bos – GroupM
New regulations aimed at increasing the visibility and use of the Irish language has created a significant shift in public sector advertising. The rules require public bodies to dedicate 20 per cent of their annual advertising to Irish and allocate five per cent of their budget to Irish language media. GroupM reports on the the […]
Trust in Ireland’s healthcare pros highest
Who do the Irish public trust to tell the truth? Healthcare professionals continues to rate highest, with trust levels declining for many others, the latest Ipsos B&A Veracity Index indicates. The index is the longest-running poll on trust in professions in Ireland, first measured in 2005. The 2024 edition, which was conducted by way of […]
