New regulations aimed at increasing the visibility and use of the Irish language has created a significant shift in public sector advertising. The rules require public bodies to dedicate 20 per cent of their annual advertising to Irish and allocate five per cent of their budget to Irish language media. GroupM reports on the the […]
ArchiveSeptember, 2024
Trust in Ireland’s healthcare pros highest
Who do the Irish public trust to tell the truth? Healthcare professionals continues to rate highest, with trust levels declining for many others, the latest Ipsos B&A Veracity Index indicates. The index is the longest-running poll on trust in professions in Ireland, first measured in 2005. The 2024 edition, which was conducted by way of […]
BGE renews theatre sponsorship
Matilda the Musical star Alisha Weir was joined by children from the Independent Theatre Workshop in Clonskeagh to launch a renewal of the sponsorship of the Bord Gáis Energy Theatre by the Centrica-owned company. There was no confirmation of the value of the new 10-year deal with Crownway Entertainment which sees Bord Gáis Energy (BGE) […]
IAPI announces Effie finalists
The finalists for this year’s Effie Awards Ireland showcasing creativity, strategy and insight in marketing effectiveness have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. The lead agencies and their clients’ brands […]
Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards of marketing communications in Ireland, has appointed Ann Marie Lenihan, Clare Mulcahy, and Michael O’Keeffe to its board. Mulcahy and O’Keeffe bring an independent, non-industry perspectives that will enhance its mission to ‘foster trust in advertising for all’. […]
Boys+Girls’ ads warn about prostate cancer
The Marie Keating Foundation (MKF) and creative agency Boys + Girls have launched a new campaign, ‘Pay Attention to Your Pee’, aimed at encouraging men to be more mindful of their urination habits, which could be an early sign of prostate cancer. Men, especially those in middle age, often overlook health concerns, especially when it’s […]
Forvis Mazars backs Old Wesley RFC
International audit, tax and advisory consultants Forvis Mazars has signed up to sponsor Old Wesley Rugby Football Club in a three-year deal. Financial details about the deal were not disclosed which will see support for Wesley’s youth development teams, senior teams, and its visually impaired and touch rugby squads. The club’s two former mini rugby […]
Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Showtime for Beetlejuice ads
“It’s showtime!” The immortal words spoken by Michael Keaton in the original Beetlejuice movie are an appropriate catch-cry for a new campaign for the sequel, Beetlejuice Beetlejuice, now showing in Irish cinemas. No Limit Branding (NLB) partnered with Warner Bros. Discovery, OMD and Poster Plan to roll out a 20-foot tall, fully wrapped external and […]
Repak ads come clean on how to recycle
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Coke top brand for 20th year in a row
Coca-Cola is Ireland’s biggest-selling brand for the 20th year in a row, topping the 100 Irish grocery brands league produced by Checkout magazine in partnership with NIQ Ireland. The soft drinks giant was not the only grocery brand to hold on to its top ten ranking from last year, with Lucozade, Tayto, Cadbury’s Dairy Milk […]
Lacy to replace McDonnell as Dentsu boss
Keith Lacy has been appointed by the Japanese agency Dentsu to head up its Irish operations following the announcement that Liam McDonnell is about to retire. A former president of the Institute of Advertising Practitioners in Ireland (IAPI), McDonnell has played a pivotal role in the development of Ireland’s media agency landscape over the last […]
