Bauer Media has launched a new advertising campaign for Today FM which sees the station promoted across Sky on demand, broadcast video on demand, including the RTE Player, Virgin Media Player, 4OD, paid social media using Instagram, Twitter and TikTok, and large format out of home sites. The campaign, which features a graphic design approach […]
ArchiveOctober, 2024
Rea succeeds Carmody in running Edelman
Edelman Ireland has appointed Darragh Rea as the PR agency’s chief executive and general manager. Rea, previously managing director of Edelman’s brand, digital and creative, will oversee the business based in Dublin after Joe Carmody took up the role as chief operating officer (COO) with Edelman UK last month. Rea assume his new position effective […]
Marketer of the Year finalists announced
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan, marketing lead, Allianz Ireland. The […]
Dynamo rolls out first GoLoud ads
Bauer Media’s GoLoud has a new campaign aimed at driving brand awareness and amplifying its key podcasts. Created by Dynamo, the campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. The campaign features both a brand and […]
Walsh PR marks 40 years in business
People in business should forget about the art of persuasion and instead focus on the change that needs to happen, behavioural change expert Peter Mitchell has said. Speaking at a lunch in The Merrion Hotel to mark Walsh PR’s 40 years in business, founder of US-based agency Marketing for Change said that what moves people […]
Talon gifts OOH Aces for Christmas
Every year, Black Friday signals the start of Christmas shopping. Last year, AIB reported that consumers in Ireland spent over €95 million online on the day, with a record-breaking 900,000 card transactions. However, it’s not just about shopping; it’s about embracing seasonal traditions. From sea swims to scenic hikes and festive parties, audiences are embracing […]
Premier Sports signs up to LOITV
The League of Ireland and Premier Sports have agreed a deal which sees the sports channel roll out a platform for League of Ireland television channel LOITV provide football fans by streaming through apps on mobile, tablet and smart TV. Premier Sports will see LOITV available on android TV, LG TV, FireTV, Sony, HiSense and […]
Originate builds Seven Mills brand
Originate has rolled out a branding campaign for Seven Mills, Dublin’s newest town developed by Cairn Homes. Seven Mills is a multi-billion euro residential development and is regarded as one of Europe’s largest in-progress construction projects. The project will comprise over 5,500 homes in Dublin 22, accommodating around 15,000 residents, marking one of the largest […]
Drury paid €2.5m by RSA since 2020
The Road Safety Authority allocated more than €2.5 million to public relations advice carried out on its behalf by Drury Communications since the start of the decade, a Freedom of Information (FoI) request on RSA records indicates. The confirmed spend follows the disclosure of internal files showing how its PR advisors warned of “tricky” TDs […]
Effie gold winners have causes to celebrate
Four golds were awarded at this year’s Effie Awards Ireland which were staged at an industry lunch hosted by the Institute of Advertising Practitioners of Ireland (IAPI) in the Dublin Royal Convention Centre. All four golds went to campaigns in the non-profits and the public service and Government categories, work which is aimed at raising […]
Diageo again tops PML outdoor league
An analysis of the out of home (OOH) market for the third quarter of the year shows that Diageo continues as the top advertiser on the medium in 2024, despite a decrease in spend by the drinks giant. Among its campaigns in the third quarter was the launch of the Guinness and Guinness 0.0 sponsorship […]
PTSB and Electric Ireland named top sponsors
Onside sponsorship consultants together with the Marketing Institute (MII) have named PTSB’s sponsorship of the Irish Olympic and Paralympic teams and Electric Ireland’s sponsorship of Darkness into Light as Ireland’s most effective sponsorships in 2024. Voted upon by Ireland’s marketing professionals, the two brands were recognised as the industry’s foremost winners at a conference in […]
Sky Media signs Irish advertising deal with Hearst
Hearst Networks UK has extended its partnership with Sky Media, Sky’s commercial arm, by rolling out local advertising for Sky History, Crime + Investigation, and Blaze in Ireland. Sky Media Ireland will handle Hearst ad sales in the local market. Malcolm Murray, sales director at Sky Media Ireland, said the deal with Hearst offers Irish […]
