Boys+Girls has launched SuperValu’s festive campaign, celebrating magical moments that make an Irish Christmas special. The campaign features three commercials highlighting how SuperValu’s Signature Tastes food products and everyday real savings products help create festive magic in Irish homes. The ads see the return of the SuperValu family that have become familiar faces on TV […]
ArchiveNovember, 2024
Aisling O’Sullivan Starcom’s new deputy MD
Core has announced that Aisling O’Sullivan has been made deputy managing director of Starcom. She has been with the agency since 2016, worked as business director for two years and served as a board director for over five years. With over 14 years experience in marketing and media, she previously worked in digital planning, buying […]
Granite adds Coalface to its digital offer
Cork digital agency Granite has acquired Coalface, a Limerick-based data science and digital marketing company, in “a seven-figure deal comprised of cash and equity”. In a statement issued on behalf of Granite, it was reported that the agency group’s workforce is set to increase to 145 digital specialists, and its revenues are expected to exceed […]
Saoirse Ronan fronts ISPCC Christmas ad
When Christmas dreams turn to Christmas nightmares for many children in Ireland, Childline can be their only lifeline. This is the stark message from the ISPCC children’s charity in their Christmas appeal. Voiced by Academy Award nominee Saoirse Ronan, ‘Once I Was That Child’ is a powerful piece that shocks the listener into hearing that […]
Tenth Man rolls out Champion’s Bare Essentials
International creative agency The Tenth Man has developed a winter campaign for fashion brand Champion called ‘Bare Essentials’. The European message redefines what it means to be protected from the elements, using a visual narrative that strips back the unnecessary to reveal what truly matters. Models appear exposed yet shielded by Champion’s winter outerwear, showing […]
Guinness shows can-do in reviving Anticipation
Guinness is urging more people to experience drinking stout at home with its new ‘Dancing Can’ campaign, a nod to the classic ‘Anticipation’ ad showing Irish actor Joe McKinney dancing around a pint. The new campaign highlights the ritual and playful anticipation of pouring a pint of stout at home with Guinness Nitrosurge. Created by […]
Hammel voted top marketer for Promise brand
Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
Crowe and Tighe voted top journalists
Sunday Independent writers Marie Crowe and Mark Tighe have jointly won Journalist of the Year at the awards run in association with Newsbrands Ireland. Entry to the competition was open to any work published in print, online, video, or audio from national newspapers or digital news members of The Press Council of Ireland with a […]
TG4 billboard builds on crime drama
TG4 recreated a crime scene for the roll out of a new tease-and-reveal billboard on Eglington Road in Donnybrook to promote its new Irish language drama Crá which the Irish language television station co-commissioned with BBC Northern Ireland. The special used lightweight replica soil, grass and crime scene props. The campaign was created by The […]
Christmas FM kids’ appeal to start soon
Radio station Christmas FM has again signed up An Post, Cadbury and Coca-Cola this year as sponsors. The FM station return to the airwaves later this month for its 17th year. A competition open to Irish businesses big and small offers the opportunity to win a digital sponsorship package for Christmas FM worth €5,000 to promote […]
PR agency &Smyth hires Hazel Dobbyn
&Smyth, the agency founded by Gemma Smyth (pictured left) in 2013, has hired former Bord Iascaigh Mhara head of communications Hazel Dobbyn as senior director, while Mia Iversen joins as account executive. For the last five years, Dobbyn has managed her own PR consultancy, Narrate PR, servicing clients in food, health, retail, property, tech and […]
Publicis fuels discounts campaign for Flogas
Flogas has a new campaign which underscores that the energy supplier powers a lot more than just gas, providing electricity, solar and EV charging too. Rolling out across TV, radio, out of home (OOH), digital, social media, and PR, the campaign promotes Flogas as the ultimate dual fuel choice for Irish households. New customers that […]
Election for three IAPI vacancies later this month
The Institute of Advertising Practitioners in Ireland (IAPI) is holding an election for three vacancies on the IAPI board this month as Sean Hynes (pictured), Margaret Gilsenan, and Adam Brannigan end their time on the board. IAPI has outlined the key skillsets needed for the roles for the next three years. Interested parties can read […]
