Mags McLoughlin is the new chief executive of the Irish Writers Centre (IWC). McLoughlin’s background is in communications, marketing, sponsorship and business development in Ireland and overseas. Her scope of work has also included change management, resource building, strategy development and funding enhancements. For many years, she has written fiction and holds an MA in […]
Archive2024
Dentsu detects mixed consumer emotions
In the latest Dentsu Pulse report, 1,000 Irish adults were interviewed about how they felt amid continued economic uncertainty. When people were asked to pick the top three emotions they have been experiencing lately, a mixed, uncertain picture emerges. Although happy is the top chosen emotion, most respondents chose a combination of positive and negative […]
Dynamo adds Avant Money account
Branding and advertising agency Dynamo has come out on top after a five-way pitch for Avant Money. The Duke Lane agency is headed up by managing director Róisín Ní Ráighne. Avant Money’s head of marketing and customer experience Lorna Farrell said the pitch process advocated by the Institute of Advertising Practitioners in Ireland (IAPI) helped […]
Saunders steps down as FH boss
John Saunders has stepped down as global chief executive officer of PR agency FleishmanHillard. The Dubliner will take on the role of chairman from the start of October. Saunders, 66, was named president and CEO in 2015 after leading FH’s Europe, Middle East and Africa (EMEA) region. His replacement as CEO, JJ Carter, 49, is […]
Virgin announces new season schedule
Virgin Media Television (VMTV) has announced details of its new season schedule, with an improved version of Virgin Media Play streaming app for mobile, tablet or smart TV as home to content from September 2. Available live or on demand, viewers can restart content and watch VMTV channels in-app and stream shows minutes after being […]
Adland teams up for Good Life 2030
Ten Irish agencies are collaborating for a client with a difference – ‘The Future’. Creative and strategic talents are coming together to answer the brief for Good Life 2030 Ireland. The idea is to create a campaign in response to research with Irish citizens around what it means to live a ‘good life’. Involved in […]
Core rolls out new Credit Union ads
The Irish League of Credit Unions (ILCU) has a new message for consumers with the latest iteration of its ‘For You. Not Profit’ brand platform and campaign, designed to drive awareness and strengthen the affinity towards credit unions across the island of Ireland. Developed by Core, the campaign focuses on the commitment to improve the connection […]
Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Aer Lingus backs American football sell-out
This month sees host city Dublin welcome back the Aer Lingus College Football Classic for the first US college football game of the 2024 season, with a match between Georgia Tech and Florida State University in the Aviva Stadium on Lansdowne Road on Saturday, August 24. With over 47,000 tickets sold, the game is for […]
Fuel adds three new senior directors
Events agency Fuel has appointed three new senior directors. With teams across the US, UK and its headquarters located on Dublin’s Camden Street, Keith McCormack joins as executive director, Jonny Boyle as director of brand experience and Gráinne Earley has been promoted from global experience director to the new company role of director of employee […]
Häagen-Dazs in tie-up with Emily in Paris
Premium ice cream brand Häagen-Dazs has a new worldwide campaign which is centred around season four of the hit show Emily in Paris streaming on Netflix from August 15. The ‘Be More Emily’ campaign includes a limited-edition ice cream collection in 41 markets, specially themed cakes in selected shops, pop-up experiences and social media activities […]
Heineken takes its House to EP
Dutch brewer Heineken returns to Electric Picnic this weekend by bringing its global House stage to the festival for the first time. Around 75,000 music fans are expected to show up at Stradbally this weekend. A special Irish build never seen anywhere else before puts attendees at the centre of the action, with elevated areas, an […]
IAPI and Marketing Society join up for Steps
The Institute of Advertising Practitioners in Ireland (IAPI) and The Marketing Society Future Council have announced the mentors for Steps, an initiative aimed at promoting the next generation of talent in Irish marketing and advertising. Each mentor was required to have over 10 years of industry experience and to answer a series of questions about […]
