French drinks multinational Pernod Ricard has appointed Dentsu’s Carat as a cross European media agency, including in Ireland for Irish Distillers following a competitive pitch. It is the first time the company have taken this pan-European approach. Pernod Ricard has used GroupM, Havas, Omnicom and MG in recent years, and has worked with Dentsu’s iProspect […]
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Revolut branches out with new ads
Fintech brand Revolut and its agency of record, Anomaly, have created a new media campaign called ‘The Salary’. Launching in Ireland, the work is being extended across Europe, with plans for the ads to be rolled out in Spain and France from September. Comprising out of home (OOH), AV, social and digital, the work was […]
Leonie Tansey takes reins at IMS
Leonie Tansey is the new managing director of Galway agency IMS Marketing. She has also been appointed to the role of senior vice president of European operations at IMS’s parent company, Locomotive. Tansey’s career has included leadership roles in branding, marketing and digital marketing, in Ireland and New Zealand. She joined IMS in 2014 as […]
Dalata raises €363k for Marie Keating
Hotel group Dalata has raised over €363,000 for the Marie Keating Foundation (MKF) ‘Drive to Defeat Cancer’ campaign in support of its long-term cancer outreach service. The funds helped with the purchase of two new mobile information units and helped to fund five new specialist nurses, bringing the medical team to seven. Every year in […]
Dentsu says shopping deals remain a priority
Consumer price concerns have plateaued although the importance of deals and shopping around remains high, Dentsu reports. Looking across the supermarkets, people most often claim to do their supermarket shop in Tesco, Dunnes Stores or Lidl. However, due to the relative price of products, it is evident from Kantar’s data that Dunnes, Tesco and SuperValu […]
IAPI & Marketing Society co-host Cannes show
The Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society are teaming up for a post-Cannes debrief. Held annually the Cannes Lions International Festival of Creativity is home to the world’s most prestigious advertising awards, celebrating creativity, effectiveness and innovation in the global advertising, marketing and communication industries. The event brings back the […]
Core leads on ICAD’s Upstarts
Marketing communications group Core is the lead partner with the Institute of Creative Advertising and Design (ICAD) Upstarts. Core will provide several mentors as well as space and feedback, along with potential recruitment at the end of process. Upstarts is a free-to-participate training and mentorship programme which aims to develop the skills of emerging creatives […]
Wafer voted Europe’s top marketer
The European Marketing Confederation (EMC) selected Diageo’s Gráinne Wafer as the first winner of the European Marketer of the Year award at a gala ceremony in Madrid. The competition is organised across the EMC’s 11 member countries, the award honours the outstanding contribution made to business by Europe’s top marketing professional. Each EMC marketing body proposes […]
Global retains Translink contract
Global Outdoor Media (GOM) has retained the Translink on-vehicle advertising contract in the North following a pitch process. The new contract starts next January and will run for an initial term of five years, with an option for Translink to extend the contract for a further period of up to 60 months. Translink is the […]
RTÉ names Carson and Monahan for new posts
RTÉ have announced new management appointments in the roles of director of video and director of audio respectively. Steve Carson returns to RTÉ as director of video. For the past seven years he was head of BBC Scotland, where he led 1,100 staff across 13 centres, producing content for TV, radio and digital platforms. A […]
20 Questions with Ken Robertson
Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]
IAPI names Effie Europe’s Irish jurists
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the line-up for this year’s Effie Awards Europe (EAE). It marks the highest number of Irish professionals ever represented on an international Effie jury, underscoring the exceptional standard of expertise and innovation that Irish professionals contribute to the global advertising industry. EAE will feature nearly […]
Today FM creates Swift mark on Dublin beach
Today FM marked the arrival of country singer Taylor Swift to Ireland with a guerilla campaign and a sign installed on a Dublin beach. The large-scale, 20-letter sign read ‘Ireland (Taylor’s Version)’ in a nod to the superstar’s album titles. The sign appeared ahead of Swift’s three sold out gigs in Aviva Stadium at the […]
