British events and advisory company Ascential plc has agreed a deal to buy the commercial assets of Effie, the global benchmark in marketing effectiveness, the licence rights of which the Institute of Advertising Practitioners in Ireland (IAPI) has nationally. Subject to regulatory approval, Effie will join Ascential’s Lions division, which also champions advertising campaigns that […]
Archive2024
TPH brews up a storm with Fierce Mild non-alc
Creative agency The Public House (TPH) has ‘Boring Doesn’t Sell’ as its mantra and it’s trying to live up to the promise with the launch of a new non-alcoholic beer on the market called Fierce Wild. Non-alcohol beers are ten-a-penny these days, but the makers of Ireland’s newest brew hope to shake things up. As […]
PRII issues AR guidelines for members
The Public Relations Institute of Ireland (PRII) has released guidelines to support the use of artificial intelligence (AI) among its members. The guidelines aim to help communications professionals navigate the integration of AI, in particular generative AI, into their work while upholding ethical and professional standards. The guidelines are grounded in the European Code of […]
Caelan Doris fronts for OHK Energy
Leinster and Ireland back-row Caelan Doris has signed up as ambassador for the OHK energy group. In line with the tie-up, OHK has teamed up with the rugby player’s charity, Childline by ISPCC. As part of a fundraising campaign, €50 from every OHK sale of solar PV systems and air to water heat pumps will […]
Marketing podcast marks 100th episode
That’s What I Call Marketing, the marketing podcast hosted by former Indeed marketing executive Conor Byrne, has reached a milestone with the release of its 100th episode, which is an interview with Mauro Porcini (above), senior vice president and chief design officer at PepsiCo. The podcast aims to provide listeners with invaluable insights, expert opinions, […]
Men dominate financial ads, report shows
Research by Mannheim Business School in Germany says males feature as the central figure in 84 per cent of financial campaigns which could impact women’s financial confidence and management. A team analysed print financial ads from 1949 to 2023, studying the various depictions of women. Male and female participants in the study categorised people in […]
Galwayman on 2,800km tractor trek for Gaza
A teacher and father of four from Corofin in Co Galway is driving the length of the western seaboard along the 2,800km Wild Atlantic Way in a slow-moving, open-top vintage tractor to raise funds for Concern Worldwide’s Gaza appeal. Pat Murphy is making the trip in his 1962 David Brown 850, which has a maximum […]
Cummins moves to NBS agency
Sky Ireland’s head of communications Neal Cummins has moved to Navy Blue Sports (NBS) talent agency and will head up the agency’s new communications division. Founded in 2011 by former Ireland rugby international, Niall Woods, NBS specialises in representing some of Ireland’s leading sports stars including Ireland rugby captain Caelan Doris, Jack Crowley, Garry Ringrose, […]
Guerlain’s Djordjevic to address Digital Summit
The head of indirect e-business at global luxury retailer Guerlain Sophie Djordjevic will deliver a keynote address at the Digital Summit in Croke Park in Dublin in September. The title of Djordjevic’s talk is ‘Livestreaming: the Future of E-Commerce’. Joining her on stage will be Alan Aumont, digital and ecommerce manager at Chanel. The event […]
Ryan to take on AIB customer role
AIB has appointed Orlaith Ryan as chief customer officer. The move follows changes to the bank’s executive committee aimed at delivering a three-year strategy with a sharper focus on serving the bank’s 3.3 million customers, greening the business and driving efficiencies. The new CCO role is aimed at enhancing customer experience through better understanding of […]
IAPI study points to CFO-CMO ties getting closer
There is much greater alignment between chief financial officers (CFOs) and chief marketing officers (CMOS) than is assumed by the industry, a new study by Amárach on behalf of IAPI (Institute of Advertising Practitioners in Ireland) has revealed. The survey with 205 CMOs and 219 CFOs was undertaken to get an understanding on the critical […]
Athletics a frontrunner for Irish sponsors
With Olympic medals for field and tracks events soon to attract handsome audiences at Paris 2024, 84 per cent of Ireland’s Sport for Business members regard athletics as an attractive prospect, up ten per cent on last year, tracking by Onside Sponsorship indicates. The report puts athletics 20 percentage points ahead of rowing, just slightly […]
Radio takes €78m in first half of year
The Irish radio advertising market generated revenues of €77.9 million in the first six months of January to June, up by two per cent on the same period last year, Radiocentre Ireland reports. The revenue comprised €59.5m of spot revenue (radio commercials) which was flat for the period, branded content revenue (sponsorships, partnerships, content solutions) […]
