The Institute of Creative Advertising & Design (ICAD) has made a return to the the Art Directors Club of Europe (ADCE) and the One Club in New York. The reunion allows ICAD members to contribute to a network comprising 23 creative clubs and over 7,000 industry professionals. The partnership champions Irish creativity on an international […]
Archive2024
Convenience key to online purchases
A year’s data from the An Post e-commerce Index reveals that convenience is the key driver for online purchases with a 72 per cent vote, while 40 per cent of all online orders come through retailer social media or marketplace websites and apps. An Post is making detailed findings from its study available to Irish […]
BGE signs up to Ad Net Zero project
Bord Gáis Energy (BGE) has joined the advertising industry’s Ad Net Zero (ANZ). The initiative aims to significantly reduce carbon emissions associated with advertising campaign production. By partnering with ANZ, the Centrica group subsidiary aims to contribute to its ambition of achieving net-zero status by 2045, while supporting its customers in their transition to greener […]
IAPI announces first Effie 2024 jury
The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]
Sunday Times to allow free access
The Sunday Times is removing the paywall on all its content this coming weekend. On Saturday and Sunday (June 8/9), readers will have free access to all the content on the newspaper’s website, including the latest interviews with world leaders and cultural icons, investigations and sports coverage, plus home news and travel. There will be […]
Verve secures B Corp cert
Events and branding agency Verve has been officially certified as a B Corporation. The B Corp accreditation means that Verve is now counted among businesses leading a global movement for a more inclusive, equitable and sustainable economy. Founder and chief executive Ronan Traynor said the certification underscores Verve’s commitment to meet the high standards of […]
DMG Media launches Mum Marketing
DMG Media Ireland has launched its Mum Marketing brand, providing brands with access to Ireland community of mothers. Brands now can connect with 75 per cent of Irish mums across the Rollercoaster.ie and Everymum parenting platforms, through display, video, native content, sampling and research channels. DMG commissioned Amárach Research to survey a sample from their […]
ESA launches Irish chapter at AGM
The European Sponsorship Association (ESA) launched an Irish chapter of the organisation at an event in the Odeon Point Square in Dublin. ESA Ireland is a networking community for all professionals working in sponsorship and, together with its parent, the ESA, aims to promote excellence in sponsorship while providing access to education and members’ training. […]
Legacy links up with Byrne’s podcast
Marketing communications agency Legacy Communications are partnering with the That’s What I Call Marketing (TWICM) podcast. The two entities have a three-part series called ‘Building a Legacy’ exploring the development of the agency co-founded by Bernard and James Brogan in 2012 and explains how to produce top campaigns. Conor Byrne’s TWICM features interviews with Irish […]
Bord Bia all set for colourful Bloom
An estimated 100,000 visitors are expected to attend the 18th-annual Bloom garden and food festival in the Phoenix Park over the June holiday weekend. The show gardens are most people’s favourite part of the festival, along with meeting food producers and growers, learning from the experts and enjoying a day out with family or friends. […]
TU students showcase sports interest in Allianz
The students from the class of MSc in advertising and creativity will soon make their industry Ad Grad presentations, answering a brief provided by German insurer Allianz, whose marketing team, headed up by Mark Brennan and Valerie Hedin, and its Dublin-based agency, F&B Dublin, will be looking on with interest. Two student teams, The 98 […]
Promise Gluten Free scoops grand prix at AIMs
The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]
PML partners with Uefa for Dublin final
Out of home specialist PML Group partnered with the Uefa European football body as the preferred Irish OOH partner enabling the Europa League sponsors to get in front of the local audience as a reported 48,000 fans flocked to Lansdowne Road for the final between German side Bayer Leverkusen and Italy’s Atalanta at the Aviva […]
