Just Eat has produced a new version of its ‘Did Somebody Say’ track ás gaeilge along with a series of out of home ads in the Irish language. At the end of Just Eat’s latest campaign, which features global superstar Christina Aguilera and hip-hop artist Latto, people will be able to hear ‘Did Somebody Say’ […]
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Ogilvy rolls out new Bord na Móna work
Ogilvy has created a new national campaign for Bord na Móna titled ‘We’re Doing More’. The activity builds on the ‘More than Móna’ message with imagery by award-winning illustrator, Eiko Ojala. The ads showcase Bord na Móna’s sustainability strategy as the company pursues a plan to deliver renewable energy to support Ireland’s green energy requirements […]
Nilan now VMTV’s programme boss
Anthony Nilan has been appointed by Virgin Media Television (VMTV) as its director of programming in place of Bill Malone who left the broadcaster in December 2022 to pursue other business interests. Nilan has held several roles at VMTV since joining almost a decade ago. He worked in commissioning and, more recently, as head of […]
Netflix and Prime joint lead streamers
A report by the JustWatch streaming guide shows that Netflix and Amazon’s Prime Video accounted for over half of Ireland’s streaming market with the two each having a 27 per cent share in the final quarter of 2023. Disney was next in line with a 21 per cent stake, followed by Paramount on nine per […]
IAPI announce Young Lions shortlist
The Institute of Advertising Practitioners Ireland (IAPI) have announced the teams shortlisted for this Cannes Young Lions. The competition showcases up-and-coming talents in Ireland’s advertising and communications industry. The judging panel had to adjudicate on 105 entries this year. The shortlisted teams presented their entries to judges this week. From these presentations, seven teams will […]
20 Questions with Deirdre Schwer, Audi Ireland
Deirdre Schwer is head of marketing and customer experience at Audi Ireland. She has worked across the auto industry on BMW, Mercedes-Benz and General Motors brands. She developed a sponsorship programme, which includes RTE Radio 1’s Second Captains series and a partnership with Stella Cinemas. 01 What was your earliest ambition? To become a primary […]
Keown to attend forum in Chicago
Roisin Keown, chief executive of The Brill Building advertising agency, has been invited by the Ireland Network Chicago, the largest Irish business network in the US, to join 11 other Irish female entrepreneurs in attending Doing Business in Chicago, a business forum focused on business women targeting expansion into the Illinois market. The forum runs […]
Tenth Man opens London office
Irish advertising and film production agency The Tenth Man has expanded into the UK with the opening of an office in London. The move marks a step forward in the company’s global growth strategy, allowing them to better serve their international client base, and help achieve the ambition of becoming a major independent agency by […]
McDonald’s most recalled OOH campaign
McDonald’s served up the best recalled of the 1,000-plus out of home (OOH) campaigns tracked by PML Group and Ipsos B&A last year, and once again took the award in the dining category of the 2024 Impact Awards, beating competition from within the QSR and fast food sectors. Media was by Zenith. The Chef sauce […]
Author and journalist Hugh Oram dies
The death has occurred of Hugh Oram, author of The Advertising Book, a history of Irish advertising which was published by Derek Garvey’s MO Books in 1986. Oram was a prolific writer and journalist who worked as a magazine editor with Frank Grennan’s publishing company, Jemma Publications, for many years. Other books he wrote included […]
PPI warns about edited photos
Press Photographers Ireland (PPI) has issued a statement following the controversy over the release of pool pictures to reputable media outlets by Britain’s royal family. The PPI said that the incident highlighted the critical issue of ethical sourcing of imagery in daily consumption of news. Kate Middleton, Princess of Wales, apologised for changing a Mother’s […]
Brennans goes with ads ás gaeilge
Brennans Bread has launched a campaign aimed at promoting awareness for the Irish language during Seachtain na Gaeilge. The ads leverages cultural moments in time to give viewers phrases they can use in everyday life. A series of videos features viral moments such as RTÉ reporter Teresa Mannion’s “Don’t take unnecessary journeys”, Roy Keane’s “That’s […]
Dentsu names McGrath in COO role
Ian McGrath has returned to work at Dentsu and has taken on the new role of chief operating officer (COO) for media. He will work alongside group COO, Joe Webb, the former Independent News & Media (INM) director. McGrath spent 13 years at Carat up until the time he left in 2014 to join MediaCom, […]
